Famous Indian Startups Wished Lohri 2026 with Creative Ads & Graphics

On January 13, 2026, North Indians celebrate Lohri, a popular harvest festival that signals the end of winter and the start of longer days. In Punjab, Haryana, and Delhi, it is particularly important. To celebrate wealth, warmth, and fresh starts, people congregate around bonfires, offer sesame seeds, jaggery, and peanuts, sing traditional songs, and dance Bhangra and Gidda.

Indian companies use Lohri as a chance to engage their customers on an emotional level through cultural marketing. To increase engagement and brand recall, many create celebratory social media campaigns, time-limited promotions, and themed creatives around coziness, unity, and fresh starts. Startups increase their visibility during a highly sentimental holiday season and make their communication more approachable by adhering to local customs.

Here’s the list of Indian startups which celebrated Lohri 2026 on social media:

Myntra, known for it’s hilarious tweets, posted another banger on Lohri 2026. Words were ‘Wrapped’ up in humour. The post goes like “Lohri-core: Dressing up your best only to be wrapped up in a shawl the entire time.” Haha, the winter struggles.

Faasos, on Lohri 2026, took the use of occasion to promote it’s ‘Teekha Chaska’. The graphic perfectly commemorated the holy fire of lohri where the flames came directly from their product. It captioned ‘Bonfire in every bite.’

Lohri 2026 Instagram post of The Good Bowl was full of ‘Flavour’ of the festival. They gave a shoutout to the farmers in a flamy way. Their post mentioned ‘Every bowl that feeds us is a reminder of the harvest.’

Paytm collaborated with an Instagram Influencer to leverage the Lohri 2026. Paytm gave Paytm gold coins on Lohri whenever people paid to promote their Digital Gold ‘Because festive spending should always be rewarding.’

MakeMyTrip always keep their graphics on point whenever it comes to Festival marketing. On Lohri 2026, they created hot air balloon of Lohri sweets to signify their USP. Instagram post captioned ‘Let your spirits soar as high as a Lohri bonfire! This season, fly towards sweeter memories and new destinations.’