Famous Indian Startups Wished Diwali 2025 on Social Media Creatively

One of India’s most significant holidays is Diwali, also known as the Festival of Lights.  Through customs like burning diyas, making rangoli, exchanging presents, and worshiping Goddess Lakshmi for wealth, it commemorates the victory of good over evil and light over darkness.  As a sign of joy, hope, and fresh starts, families gather to celebrate with sweets, prayers, and fireworks.

Diwali is a huge business opportunity for Indian startups.  To draw clients, they introduce holiday sales, limited-edition goods, and poignant marketing campaigns.  Diwali is particularly used by fintech, e-commerce, and direct-to-consumer firms to increase sales, customer interaction, and brand awareness.  Startups use cashback incentives, gift packages, influencer marketing, and storytelling to transform the holiday joy into a potent weapon for customer loyalty and growth.

Here’s a list of Indian Startups that celebrated Diwali 2025 on Social Media Creatively:

Flipkart gave a ‘pickup line’ to the people out there on Diwali 2025. Their social media post blended their business and occasion of Diwali by captioning ‘No need to order lights this Diwali coz your look will do all the work.’ Smooth from Flipkart.

Ola Electric came up with a highly creative idea that mixed the promotion of their scooter and celebrated Diwali 2025 simultaneously. They made an Instagram reel which showcased the luggage space which was filled with Diwali delights, Pooja items. Caption was ‘From sweets to surprises, everything finds a place in the S1 Pro+. This season your celebration fits right in.’

Nykaa, known for their aesthetic posts, highlighted ‘Jagmag fits for Diwali’ which ranged ‘From Pujas to Parties’. Nykaa catered strongly to it’s core audiences.

On Diwali 2025, Mama Earth leveraged the festival to promote it’s brand new Rice Face Wash. Their social media post mentioned ‘This is a Phuljhadi, If you see our Rice Face Wash, your skin needs a Glow Up This Diwali’

Zepto always utilizes humour to light up festival fervour. This Diwali 2025, Zepto posted a simple yet witty post which showcased a plate full of Diwali Mithai and Namkeen. Captioned ‘Diwali is incomplete without this, and some Kalesh.’

Blinkit posted a wholesome Instagram reel on Diwali 2025. The video showcased their delivery partners and staff decorating Blinkit Stores all around the country.

Swiggy, on Diwali 2025, collaborated with Rangoli Expert Poonam Patil. They highlighted creative rangoli which was filled with humour, colour, promotion. Instagram comments acknowledged the posts.