Top Indian Startups Wished Rakshabandhan 2025 with Creative Ads

The traditional Hindu festival of Raksha Bandhan celebrates the sacred bond between siblings. Sisters pray for their brothers’ safety, health, and prosperity as they tie a rakhi, a decorative sacred thread, on their wrists. In exchange, brothers vow to safeguard their sisters and frequently offer considerate gifts or cash tokens. As time has passed, the festival has grown to honor connections that extend beyond blood ties-such as those involving cousins, dear friends, and even symbolic relationships-rendering it a celebration that embraces love and safeguarding in all its forms.

Well-known startups and contemporary brands view Raksha Bandhan as a key chance to connect with customers on both emotional and commercial levels.  E-commerce platforms introduce curated rakhi gift hampers, personalized items, and last-minute delivery services for siblings who are living separately.  Food delivery, gifting, and lifestyle product startups craft themed marketing campaigns centered on sibling nostalgia, humorous banter, and heartfelt storytelling.  Some collaborate with celebrities or influencers to ignite social media discussions, while others offer limited-time discounts to enhance holiday sales.  These startups enhance brand loyalty and stimulate seasonal revenue during the Rakhi period by merging cultural sentiment with modern convenience.

Have a look at the list of Indian Startups that took marketing advantage of Rakhi 2025:

In India, the Flipkart Group stands out as a prominent digital commerce entity, comprising group companies such as Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Flipkart flexed it’s Rakhis from ‘Sisters’ and ‘Siblings’ – Myntra, Flipkart Minutes and others. A nice gesture to celebrate the sister companies on Rakshabandhan 2025.

Supertails is an Indian e-commerce firm dedicated to the pet care sector, providing a diverse selection of products and services for dogs and cats. Supertails, on Rakhi 2025, posted something very creative on Instagram, they showcased the sibling bond among dogs. Dogs were kept in the festive spirits with rakhis on their hands, radiant clothes.

Myntra, a top Indian e-commerce enterprise, focuses on fashion and lifestyle items. Myntra came up with a Rakshabandhan 2025 humour. Their social media post captioned ‘The highest form of compliment from abrother is ‘theek lag rahi hai.’

#HappyRakhi

YES MADAM is a technology-driven platform for beauty and wellness, offering India’s most budget-friendly home salon services that deliver salon and spa treatments directly to customers’ residences. Yes Madam took their partners to BSF Camp, Jammu and tied Rakhis to Jawaans. It was a beautiful gesture of celebrating our heroes in an emotional way with a right message.

Ferns N Petals is not only the largest flower and gifts retailer in India, but also ranks among the largest flower retailers globally. FnP highlighted a hilariously relatable situation in every sibling duo on Rakshabandhan 2025. Their Instagram post said ‘Every sibling duo has: a phool & a fool’ ‘One who buys the gift, and one who is the gift.’

Paytm Money, a financial technology firm based in India, functions as an investment platform offering services for mutual funds, stocks, and various other investment products. Paytm Money chose a sensible post on Raksha Bandhan 2025 which aligns with it’s business perfectly. Instagram post captioned ‘The best kind of Raksha? Financial protection that grows with time.’ Bonds, Daily SIP, MFs, Stocks, Gold ETFs, etc.

Swiggy Instamart, part of the Indian online food and grocery delivery platform Swiggy, offers a quick commerce grocery delivery service. Swiggy Instamart is known for their humour filled social media post, thus, they carried legacy on Rakhi 2025 as well. Their funny post showcased a rant captioned ‘@SwiggyInstamart bhai, rakhi ka gift COD par kaun bhejta hai? 😠’