Popular Indian Startups Celebrated Friendship Day 2025 with Creative Ads

On August 3rd, 2025, Friendship Day will be observed as a special occasion to honor the bond of friendship.  Initially started by greeting card companies, it has now transformed into a worldwide celebration where individuals convey love, gratitude, and appreciation for their friends through messages, gifts, and social events.  The impact of social media has amplified the day’s importance, prompting people to publicly share memories and celebrate friendships.  For a lot of people, it’s not merely a day for the giving of love tokens; it’s also a chance to reinforce personal bonds.

Startups capitalize on Friendship Day by developing targeted marketing campaigns that align with the theme of friendship.  To draw in customers, brands frequently introduce limited-time promotions, discounts, and products centered around friendship.  To increase engagement, campaigns on social media often utilize user-generated content, contests, and hashtags. 

Here’s a list of Famous Indian Startups which celebrated Friendship Day 2025:

Wakefit is a company that operates primarily online and provides customized mattresses. It provides a variety of home furnishing items including beds, mattresses, pillows, towels, and cushions. On Friendship Day 2025, Wakefit posted a hilarious thought which was – ‘Everyone needs a friend who’s your bedtime story AND your alarm clock’. Wakefit provided a great suggestion to improve our sleep schedules.

Upstox is a financial service provider registered with SEBI.  It provides online stock trading services. Upstox came up with stock market humour on Friendship Day 2025. Their Instagram post showcased a Bear and a Bull shaking hands, it captioned ‘Tu kabhi kabhi liability lagta hai, par overall tu mera asset hi hai’

Zepto is a startup based in Mumbai that offers a 10-minute grocery delivery service. Zepto compiled a number of activities in an Instagram reel which we did with our friends in our childhoods. The reel triggered nostalgia around pen fight, laser lights, friendship bands and other beautiful memories.

Flipkart, which is owned by Walmart, serves as a significant e-commerce marketplace in India, linking buyers and sellers across various categories. Flipkart posted something filled with ‘friendly fire’ and sarcasm on Friendship Day 2025. It’s post said ‘Friend Zoning is okay only when you’re ordering something for them.’

FNP is a corporate leader in the gifting sector, committed to turning special occasions into treasured memories. Ferns N Petals highlighted the importance of friends with a simple yet relatable graphic showcasing life with and without friends with the help of flowers.

Paytm is a company in India focused on financial technology, particularly in the areas of digital payments and financial services. Paytm made a hilariously relatable graphic pointing out ‘two types of friends’ where one always says ‘Paise tera bhai dega’ and the other says ‘Ghar jak e Paytm karta hoon’ while wishing everyone ‘Happy Dosti Divas’

Blinkit operates as a comprehensive quick commerce enterprise, providing thousands of products ranging from groceries and daily necessities to electronics, beauty, and personal care items. Blinkit gave a message of ‘eternal friendship’ on Friendship Day 2025. Their social media graphic showcased  it’s group of companies like District, Bistro, Zomato, etc wearing friendship bands.