10 Startups That Used Creative Ads to Celebrate Raksha Bandhan 2024

Raksha Bandhan is a significant Indian festival that celebrates the bond between brothers and sisters. The ritual of tying a protective thread, or “rakhi,” symbolizes the sibling’s promise of love, protection, and mutual respect, reinforcing the familial ties that are central to Indian culture.

Indian startups creatively celebrate and leverage the occasion of Raksha Bandhan by tapping into the festive spirit with innovative campaigns and offerings. These startups often focus on personalized products, unique gifting ideas, and digital experiences that resonate with the essence of sibling bonds.

By utilizing social media, influencer partnerships, and targeted promotions, they engage with a younger, tech-savvy audience, fostering brand loyalty and driving growth. For many startups, Raksha Bandhan is not just a celebration but an opportunity to showcase their agility, creativity, and deep understanding of cultural nuances.

Here are 10 famous Indian Startup that have created unique ads and creatives on social media to improve their visibility and boost their marketing prowess:

Delhivery offers e-commerce companies logistics management solutions. Last-mile delivery services, vendor-to-warehouse and customer shipping, payment collection, third-party and transit warehousing, and more are among its solutions. This Raksha Bandhan, Delhivery ran a festive discount of 99% on all of it’s “Rakhi Couriers”. A powerful way to organically boost sales.

Paytm is a wallet-enabled service for businesses and individuals to process payments. On an occasion like Raksha Bandhan, companies like Paytm have a lot in common. Brothers use Paytm to transfer money to their sisters. Paytm is appreciating this fact on Raksha Bandhan 2024 by saying “Moments that matter, payments that count”.

Zomato is an online food ordering and delivery platform that provides restaurant discovery. Known for it’s hilarious social media posts, Zomato comes up with another mematic post. Their Instagram post is a tribute to their “sister company” BlinkIt and it is captioned “Btw BlinkIt, You’re adopted”. What a humorous way to Celebrate Raksha Bandhan 2024.

Urban Company is a home-based digital platform that provides a range of services. Clients make online appointments for services like hair styling, massage therapy, cleaning, plumbing and others. Urban Company is known for humane touch in festival celebrations and this Raksha Bandhan too, they surprised their service partner. They brought siblings of their partners for a surprise visit which created wholesome moments. Urban Company always sets an example for companies to adopt a healthy work culture where partners and workers are valued. Good PR.

Tata 1mg, formerly 1mg, is a healthcare platform headquartered in Gurugram, India. It offers services such as e-pharmacy, diagnostics, e-consultation, and health content. Tata 1mg celebrated Raksha Bandhan 2024 with a marketing campaign on social media named ‘One Knot For Health’. Campaigns are a great way to generate user content, engage audience and Tata 1mg has done well with bringing user Rakhi stories to wider masses.

Zepto is an application-based platform that provides grocery delivery on demand. Users can utilize the platform to order food, groceries, drinks, cosmetics and health goods, as well as home and household supplies. Zepto has a reputation of integrating banter in their social media posts especially on festive seasons. On this Raksha Bandhan, Zepto has posted a Rakhi related meme which showcases POV of a sister and a brother on Rakhi and people can’t relate enough with the post.

The Flipkart Group is one of India’s biggest digital commerce enterprises, comprising Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. While promoting it’s newest quick commerce vertical Flipkart Minutes, the company took the advantage of Raksha Bandhan 2024 to promote it’s latest brand with exclusive Rakhi product with description ‘Behen ki har kit-kit ka jawaab do with RAKHI KIT-KIT KITS’. Hilarious and smart!

Myntra is one of India’s major fashion e-commerce stores, offering a diverse range of fashion and lifestyle products for men, women, and children. Myntra’s business congruences with the spirit of Raksha Bandhan. Not only does Myntra’s sales increase on Rakhi but they also improve their marketing game with each festival. On Raksha Bandhan 2024, Myntra has come up with a creative post with Rakhi nomenclature while celebrating the bond between brothers and sisters. It slipping their business references in Instagram posts showcasing their dexterity.

MakeMyTrip.com is an online travel agency that offers vacation packages, travel guides, and booking services for flights, hotels, and buses. MakeMyTrip always comes up come aesthetic travel related posts on special occasions. Forget about watching siblings going on road trips in movies, web series, MakeMyTrip is inviting you to go on a trip with your sibling if you also share the same feeling – ‘Aisi koi bhai-behan ki fight nahi jo ek pahadon ki trip solve na kar sake.’

Boat is an Internet-first brand that sells electronic devices across multiple categories. The product line includes smartwatches, hair trimmers, earbuds, headphones, Bluetooth speakers, portable chargers, and cables. Boat has a strong marketing game and on Raksha Bandhan 2024, they chose to run a campaign where they asked sisters to share their brothers’s secrets with them and then “send a Dhamki to your Bhai and ask for boat products in return”. A great blend of user interaction, organic traffic and improving sales.

Discover how Indian startups are harnessing the power of Raksha Bandhan 2024 to enhance their brand value and connect with their consumers. Our latest blog on Startup Article showcases innovative strategies and success stories from top startups that are revolutionizing the branding & advertisement domain. Read now to get inspired and learn how your startup can ride the wave of this beautiful celebration!