“Non-Negotiable Offer Hai, Counter Mat Dena” – Viraj to Awenest on Shark Tank India Season 5 Episode 44

Entrepreneurs entered the Tank once more in March 2026 to showcase cutting-edge consumer brands. Awenest, a Mumbai-based firm that specializes in toxin-free baby and home care products, made one of the most notable pitches in Season 5 Episode 44 of the television program Shark Tank India. Targeting contemporary parents seeking safer substitutes for chemical-based cleaning products, the founders launched a brand that blends plant-based ingredients, sustainability, and useful home solutions.

Awenest positioned itself as a science-backed, plant-based protection brand created especially for homes with infants and young children in response to growing awareness of eco-friendly living and chemical exposure in household products.

Related: “Mera Paisa Aise Hi Nahi Dunga” – Aman to Orbit Wallet on Shark Tank India Season 5 Episode 41

Entrepreneurs Atul Gupta, Jahangir Mondal, and Kinshuk Mishra created the FMCG firm Awenest in Mumbai in 2021. The company specializes on producing safe, non-toxic, and practical home and baby care products made entirely of plants.
Operating under the name Restore Systems Private Limited, the company’s goal is to develop solutions that lessen home exposure to harmful chemicals frequently present in traditional cleansers.

Awenest’s product line, which includes multifunctional home cleansers, toy cleaners, and baby dishwashing liquids, focuses on safe hygiene solutions created specifically for families with kids.

The startup’s goal is straightforward: make houses free of toxins without sacrificing cleaning efficiency.

Official Website – Awenest

Awenest’s primary innovation is its plant-based cleaning solutions that take the place of conventional chemical ones. The majority of household cleaning solutions, according to the inventors, contain potent chemicals that could leave residues and endanger infants and pets.

Awenest created a number of products to solve this problem, such as:

• Baby dishwash liquids
• Toy cleaners
• Baby laundry detergents
• Multipurpose home cleaners
• Specialized stain removers

All of these products are made to be extremely effective at cleaning while being safe, mild, and devoid of harsh chemicals.

Because its products are made with natural components and have undergone laboratory testing to ensure their safety for infants and children, the brand is especially well-liked by parents.

The company’s positioning strategy, “Come for baby, stay for home,” is another distinctive aspect. Initially, parents buy baby care products from the company, but they frequently keep buying other household items.

Presence – 5 Stores in Bengaluru

Sales Channel:

Amazon – 40%

Blinkit – 20%

Own Website – 2%

Others – 38%

Amount Raised – Rs 4.9 Crores

Net Sales:

FY 23-24 – Rs 1.6 Crores

FY 24-25 – Rs 3.52 Crores

YTD – Rs 2.8 Crores

 FY 25-26 Projected – Rs 10 Crores

In Shark Tank India Season 5 Episode 44, the founders of Awenest presented their company as a plant-based baby and home care venture that aims to eliminate toxins from Indian households. The inventors started their pitch by pointing out a significant issue that contemporary parents face: the majority of household cleaning solutions include harsh chemicals that can leave residues on toys, dishes, and surfaces that newborns frequently come into contact with. They clarified that this worry motivated them to develop a business that specializes in safe, all-natural, and efficient cleaning products.

In front of the Sharks, they showcased a number of their signature items, such as laundry detergents made especially for baby clothing, toy cleansers, and baby dishwashing liquid. According to the inventors, these solutions are safer for babies while yet having a powerful cleaning effect because they use plant-based chemicals rather than traditional chemical surfactants. They claimed that their objective was to assist parents in keeping their homes clean without exposing their kids to dangerous substances.

The business owners described the firm’s distinctive approach during the pitch: parents typically find the brand through baby care items before embracing its wider range of home cleaning products. Awenest is able to establish enduring customer relationships thanks to this strategy. “Come for baby, stay for home” is the brand’s straightforward principle, the creators underscored. They hope to progressively replace numerous cleaning chemicals with safer substitutes by entering homes through baby items.

The Sharks were interested in how Awenest stands out in a cutthroat FMCG sector that is dominated by big brands. The founders clarified that a robust direct-to-consumer strategy, safety certifications, and plant-based formulas are their main advantages. Additionally, they revealed that a sizable percentage of their clientele comes from parenting communities and internet channels, where judgments about what to buy are heavily influenced by factors like product safety and trust.

The Sharks also asked the entrepreneurs about their intentions for expansion and manufacturing. The business owners responded by stating that their main goals are to increase production, broaden distribution, and launch new plant-based home goods. They think there will be a huge market for companies like Awenest in the upcoming years due to India’s increased awareness of chemical exposure and sustainable living.

The Ask

The original ask of the founders was Rs 70 Lakhs for 2% equity at the valuation of Rs 35 Crores.

Sharks Reactions

Shark Varun said that founders are pretty hard working but the category is highly challenging, thus, he opted out.

Shark Namita showed concerns over the repeat rate, brand building status of the founders at his stage. She was not confident in these areas, thus backed out.

Shark Vineeta pointed out the high marketing spend, lack of focus on their hero products and make a better product-market fit. She was out for those reasons.

Shark Kunal wanted to invest in the category but he was not impressed by the brand identity. He backed out as well.

Shark Viraj was highly impressed by their product and made a non-negotiable offer – Rs 70 Lakhs for 5% equity at the valuation of Rs 14 Crores.

The founders had no choice but to accept the deal that Viraj Bahl offered. The offer accepted was – Rs 70 Lakhs for 5% equity at the valuation of Rs 14 Crores.

Following their appearance on Shark Tank India, Awenest is focused on scaling its production capabilities and broadening its distribution network to reach more households across the country. The founders plan to leverage the momentum from the show to introduce new plant-based home products, further strengthening their presence in the toxin-free consumer goods market.

The company aims to capitalize on the increasing consumer awareness of sustainable living and chemical exposure in India. By doubling down on their “Come for baby, stay for home” strategy, they intend to build long-term customer loyalty and achieve their projected net sales of Rs 10 Crores for FY 25-26.