“Bringing the Taj Mahal Home” – Marbleous on Shark Tank India Season 5 Episode 49

Marbleous, a luxury marble home décor company based in Jaipur, entered Shark Tank India Season 5 Episode 49 with a pitch rich in Indian elegance, craftsmanship, and legacy. Reimagined for contemporary residences, gift-giving events, and upscale hospitality settings, the brand carried with it the rich legacy of Rajasthan’s marble artisan culture. Marbleous stood out as a welcome homage to India’s craft sector during a season dominated by health companies and deep-tech businesses.

Related: “World’s First AI-Powered XR Commerce Studio” – Ctruh on Shark Tank India Season 5 Episode 48

The Taj Mahal served as a straightforward yet significant inspiration for Marbleous. Ayushi Sharma and her husband Shashank Sharma founded the company in 2019 with the goal of bringing the marble majesty of India’s most famous monument into regular Indian households. The company is based in Jaipur, Rajasthan.

Before coming up with the concept in December 2019, Ayushi, a Pune University graduate and former software engineer at Accenture, had traveled much throughout India and the world, including to Australia, New Zealand, Africa, and Thailand. During her travels, she was struck by the widespread admiration for Indian marble artistry and the lack of its incorporation into modern, design-forward home décor. That realization served as Marbleous’s catalyst.

Shashank has a solid experience in business and entrepreneurship. He graduated from Essex University with a degree in International Business & Entrepreneurship, and since 2011, he has co-founded several companies in a variety of industries, including packaging and FMCG.

Together, they established Marbleous as a brand that honors India’s talented marble artisans, who have spent decades honing the age-old method of inlaying marble with brass, wood, and resin while producing goods that are both opulent and useful for contemporary consumers.

Official Website – Marbleous

The foundation of Marbleous’s overall product philosophy is the conviction that genuine luxury should be made by hand, be long-lasting, and have a strong connection to India’s artisan tradition. What sets the brand apart in India’s home décor sector is as follows:

• 100% Handcrafted by Skilled artists: No two pieces are exactly same because each piece is individually hand-carved and inlaid by artists who carry on generations of Rajasthani marble workmanship.
• Premium Multi-Material Inlay Work: Marbleous adds depth, contrast, and distinctive character to each product by combining genuine marble with brass, wood, and resin inlays. This method is reminiscent of the famous pietra dura inlay work of the Taj Mahal.
• Functional Luxury: Unlike solely decorative marble pieces, Marbleous products have everyday uses, such as utensil holders, trays, coasters, and kitchen rolling pins and chaklas. This makes luxury useful.
• Naturally Durable: Unlike mass-produced plastic or synthetic décor, marble offers buyers a long-term investment in home aesthetics since it is fireproof, heat-resistant, and made to withstand generations.
• Wide Gifting Appeal: The brand is a top option for upscale, significant gifting events because it has carefully chosen collections for housewarming, Diwali, wedding, and business presents.
• Made in India, for the World: Every design honors Indian workmanship while being positioned for both home and foreign markets, and all materials are sourced from India.

Table Décor:

• Marble Tray and Coaster Sets
• Marble Rolling Pin & Chakla
• Marble Utensil Holder
• Marble Brass Cake Stand with Knife & Server
• Marble Stationary Set (Pen holder, Business Card Holder, Tray)

Home Décor:

• Marble Wall Clocks & Table Clocks
• Candle Holders & T-Light Holders
• Marble Vases
• Marble Bookends (Wood & Brass)
• Brass Decorative Showpieces

Games & Lifestyle:

• Marble Tic-Tac-Toe Game
• Marble Solitaire Game

Spiritual & Pooja:

• Marble Diyas & Agarbatti Holders
• Marble Ganesh Chowki
• Marble Shreeyantra
• Bhog Thalis & Laxmi Footprints

Gifting Collections:

• Housewarming Gift Sets
• Diwali Gift Hampers
• Wedding Gift Collections
• Corporate Gift Packages

Customers Split:

Age 25-60 – 90%

Others – 10%

Sales:

FY 23-24 – Rs 16 Lakhs

FY 24-25 – Rs 42 Lakhs

YTD – Rs 71 Lakhs

FY 25-26 Projected – Rs 1.5-1.6 Crores

EBITDA – 18%

Marketing Spend – ~20%

On Shark Tank India Season 5 Episode 49, Shashank and Ayushi Sharma entered the Tank with a tale that was as much about Indian ancestry as it was about entrepreneurship. The presentation began with the age-old query, “Why does so little of that beauty find its way into Indian homes if the Taj Mahal is one of the most admired examples of marble craftsmanship in the world?”

That was Marbleous’s original insight. Shashank and Ayushi displayed their assortment of handmade marble goods, which included elegant coasters with brass ring inlays, marble wall clocks, kitchen necessities, candle holders, marble solitaire and tic tac toe board games, and ornate gift packages. They clarified that each piece is individually hand-carved by Jaipur artists who have spent decades perfecting the marble inlay method, which is the same trade used to decorate the Taj Mahal’s walls.

The artistry on exhibit clearly impressed the Sharks. The items were sophisticated, tactile, and instantly exuded a sense of high-end luxury that is hard to replicate. Beyond typical D2C sales, the brand’s strong giving angle—which includes carefully chosen collections for Diwali, weddings, housewarmings, and corporate events—was emphasized by the founders as a significant source of income.

But the Sharks also put a lot of pressure on the basics of business. Scalability was questioned: is it possible for a handmade, artisan-led enterprise to grow without sacrificing quality? How does Marbleous intend to contend with mass-market home décor companies and unorganized local marble vendors? What are the brand’s customer acquisition costs and rate of repeat purchases?

Shashank and Ayushi countered by emphasising that Marbleous is not competing on price but on craftsmanship, story, and occasion-based gifting — a segment where consumers are willing to pay a meaningful premium for something that feels personal, durable, and rooted in Indian heritage.

The Ask

Shashank and Ayushi asked the Sharks for ₹75 Lakhs in exchange for 10% equity, implying a valuation of ₹7.5 Crores.

Sharks’ Reactions

Shark Kanika Tekriwal right away offered Rs 75 Lakhs for 20% Equity + 2% Royalty until Rs 75 Lakhs are recoupled at the valuation of Rs 3.75 Crores.

Shark Namita doubted that the products are for recurring purchase, thus, she opted out.

Shark Aman said that the business is kind of “Boutique” and they should remain bootstrapped. He also backed out.

Shark Anupam applauded their great business and financial numbers but he did not find himself as a great fit for the business. He opted out as well.

Shark Vineeta was not sure about the market size of the sector. She advised them to raise debt and build the business profitably. She was also out.

Hence, the founders were left with only Kanika.

Shashank and Ayushi Sharma accepted Shark Kanika Tekriwal’s offer of ₹75 Lakhs for 20% equity, plus a 2% royalty on every sale until the full ₹75 Lakh investment amount is recouped — giving Marbleous the capital and mentorship it needs to scale India’s most artisanal luxury marble brand.

With the support of Shark Kanika Tekriwal’s network and investment, Marbleous is now well-positioned to increase its market share in India’s expanding premium home décor and gifting sector. Kanika is an ideal partner for a company that focuses on aspirational, handcrafted luxury because of her background in luxury travel and high-end consumer experiences.

The brand’s immediate priorities will be growing its online presence, investigating retail partnerships with upscale lifestyle shops and hotel chains throughout India, and boosting its giving business, with corporate gifting and holiday collections being the highest-potential channels.

Internationally, Indian marble craftsmanship is already deeply admired — and Marbleous’s premium, export-ready positioning could unlock meaningful opportunities in markets where Indian handicrafts command significant interest. The Taj Mahal may have put Indian marble on the world map centuries ago; Marbleous is now ready to take it into homes across the globe.