“Tumhare Sapne Bade Hain, Kaam Nahi Hai” – Aman Gupta to Gramiyaa on Shark Tank India Season 5 Episode 32

Premium cold-pressed edible oils company Gramiyaa entered the Shark Tank India in Season 5, Episode 32 (which aired on February 17, 2026), with the goal of reintroducing chemical-free, healthful cooking oils to Indian homes. Gen-Z customers may now support yet another lovely fusion of tradition and entrepreneurship after the founders presented their idea and success story to a group of seasoned investors.

Related: Rosada Baby Gets 3 Sharks Deal with Ritesh, Aman, Namita on Shark Tank India Season 5 Episode 31

Using traditional wood and stone mills, Gramiyaa is a cold-pressed oil brand that specializes in creating premium culinary oils that retain flavor, aroma, and nutrients without the need of chemicals or high-heat refining. Sibi Manivannan, Mohamed Yaseen, and Naveen Rajamaran co-founded the company in 2016–2017 with the goal of providing natural, healthier substitutes for traditional refined oils.

From purchasing premium seeds straight from farmers to processing and distributing them internally through a variety of channels, such as direct-to-consumer (D2C), major e-commerce sites, fast commerce partners, and a few retail locations, the company prioritizes vertical integration. Cold-pressed groundnut oil, sesame oil, coconut oil, and other products are among those offered by Gramiyaa.

Official Website – Gramiyaa

In contrast to popular refined oils, which frequently extract lipids using chemical solvents and high temperatures, Gramiyaa’s wood cold-pressing process works gently, preserving vital nutrients, organic antioxidants, and flavor. This presents the business as a healthier option for customers who are becoming more aware of their diet and general well-being.

Its US FDA and ISO-certified production facility in Tamil Nadu allows for constant quality, hygienic conditions, and export preparedness. Gramiyaa has already started to expand into other markets, such as the US and the UAE, and is gaining ground in Indian cities.

Gramiyaa’s product portfolio emphasizes healthier everyday cooking oils without additives or preservatives, including:

• Groundnut Oil
• Sesame Oil
• Coconut Oil
• Extra Virgin Olive Oil
• Specialty blends and combo packs

All oils are made with non-GMO, food-grade seeds, and the cold-press process keeps temperatures low to protect natural nutrients, antioxidants, and flavour.

The company’s oils boast zero trans fat, zero chemical refining, and a natural flavour profile loved by customers — with hundreds of positive reviews praising the taste, lightness, and everyday usability.

Reminding consumers that “what hits the pan first” counts for nutrition, flavor, and general well-being, Gramiyaa sees itself not only as a brand but also as a movement for mindful cooking and improved eating habits.

By including local oil producers who lost their trade in the industrial era, the company also maintains traditional skills and adds a social impact component to its operations.

Channel Split:

Own Website – 15%

E-Commerce – 30%

Quick Commerce – 35%

Others – 20%

Amount Raised:

April 2024 – Rs 5 Crores

April 2025 – Rs 7 Crores

Reserves & Surplus – Rs 3.5 Crores

Working Capital:

Inventory – Rs 2.5 Crores

Receivables – Rs 2.75 Crores

Payables – Rs 1.6 Crores

Sales:

FY 22-23 – Rs 1.5 Crores

FY 23-24 – Rs 11.3 Crores

FY 24-25 – Rs 19.3 Crores

FY 25-26 Projected – Rs 32 Crores

According to the founders, the main selling point of Gramiyaa is its cold-pressed wood and stone oils, which are made in their own accredited facility while maintaining its nutrients, scent, and genuineness. They mostly relied on teaching instead than jargon, emphasizing how extraction methods affect the nutritional value, flavor, and quality of the oil. This strategy presented Gramiyaa as a remedy for bad consumer habits as well as a brand.

As the Sharks leaned in, the conversation swiftly shifted to scalability and differentiation, which are the main issues facing the majority of direct-to-consumer food firms. The investors asked how Gramiyaa differentiates itself in a cold-pressed oil sector that is getting more and more saturated. In response, the founders highlighted their quality control procedures, packaging innovation, vertical integration, and traceability systems, portraying Gramiyaa as a systems-driven company as opposed to a reseller of commodities.

Financial performance emerged as a key concern. The founders outlined their manufacturing capacity, channel mix, operational margins, and revenue trajectory. The Sharks looked into unit economics, client acquisition costs, and repeat purchase patterns—all of which are traditional pressure points for consumer brands. Gramiyaa’s growth figures and EBITDA-positive position gave them legitimacy, which changed the conversation’s tone from skepticism to strategic assessment.

The pitch’s discussion of pricing and customer psychology was quite interesting. The Sharks questioned if Indian households, who have historically been price sensitive in staple categories, would regularly pay more for healthier oils. The founders maintained that long-term behavioral change, not fads, was being driven by health consciousness, increasing disposable incomes, and taste superiority.

The Ask

The founders asked for Rs 1.4 Crores for 1% Equity at the valuation of Rs 140 Crores.

Sharks Reactions

Shark Vineeta Singh pointed out the gap between current revenue and break even point, she called it a ‘Risky Investment now’, thus she opted out.

Shark Kunal Bahl called the business to be in a ‘vicious cycle’ of burning cash, increasing GM, increasing marketing, he didn’t make an offer due to this.

Shark Ritesh Agarwal showed concerns about the current stage of the business where the pricing and costs of the business seemed to be in a tricky place, he backed out while applauding the quality of their products.

Shark Namita Thapar addressed the competitiveness in the market and didn’t see a good execution by the founders, thus she backed out as well.

Shark Aman Gupta was not impressed by the stubbornness of the founders of not selling to other businesses. He also opted out.

One by one, every shark backed out and therefore, Gramiyaa exits the Tank without getting any offers.

Gramiyaa is poised to leverage its vertical integration and certified production to meet a projected Rs 32 Crores revenue for FY 25-26. By controlling the supply chain from farmer to bottle, the brand will continue providing chemical-free, nutrient-dense oils to a growing base of health-conscious consumers.

The company will focus on scaling through quick commerce and e-commerce channels, which currently drive the majority of its sales. While the Sharks were wary of market competition, Gramiyaa’s expansion into the US and UAE suggests a strategic path toward becoming a global movement for mindful, traditional cooking.