“Teri Brand ko Aman Chahiye” – Aman to Mama Nourish on Shark Tank India Season 5 Episode 32

Despite being young and losing money, the healthy food company Mama Nourish made news on Shark Tank India Season 5 Episode 32 after leaving a lasting impression on the sharks. In exchange for a little equity interest of ₹60 lakhs, the entrepreneurs entered the Tank and ultimately secured a considerably larger contract that might be a game-changer for their company.

Related: “Tumhare Sapne Bade Hain, Kaam Nahi Hai” – Aman Gupta to Gramiyaa on Shark Tank India Season 5 Episode 32

Mama Nourish, a direct-to-consumer healthy food brand founded in 2023 and headquartered in Mumbai, India, was founded on the principle of easily accessible, wholesome snacking. Kunal Goel, Usha Shrotriya, and Yash Parashar founded the business with the goal of making healthy eating easier for families—especially kids—while maintaining food purity and flavor.

A variety of nutritious energy bars and snacks are available from Mama Nourish, which uses natural ingredients like as kamarkas, dry fruits, and millets. The goods are promoted to people who are health-conscious and looking for healthier substitutes for conventional packaged snacks because they are chemical-, gluten-, and diabetes-free.

Official Website – Mama Nourish

Mama Nourish is unique since it emphasizes healthy, clean ingredients that are suitable for both parents and busy adults. The brand has carved out a niche for itself in the healthy alternatives area, which has been expanding quickly as Indian customers become more conscious of nutrition and lifestyle diseases, rather than just marketing itself as a gourmet or decadent snack.

An increasing segment of the population is looking for functional meals, and the energy bars’ perspective of providing balanced nutrition with few added sugars and no chemical preservatives appeals to them.

Mama Nourish’s primary offerings are LadduBars — portable, nutrition-dense snack bars inspired by traditional laddoo recipes. These are crafted using ingredients such as:

• Millets
• Dry fruits
• Fenugreek (methi)
• Dates
• Cassava seeds
• Other natural, kitchen-sourced items

Products are marketed as 100% natural, preservative-free, gluten-free, and often tailored to health-conscious consumers including families and children.

What makes Mama Nourish unique is its story-driven approach: each recipe comes from a real mother or grandmother and is credited on the packaging, celebrating their culinary wisdom. This reinforces authenticity and emotional connection with consumers.

The company’s guiding principle is to rediscover and modernize India’s nutritional legacy by transforming family-sustaining recipes into formats that suit busy, metropolitan lifestyles. Mama Nourish places an emphasis on natural foods and holistic nutrition, in contrast to many packaged food products that use processed ingredients or additives.

The founders claim that the goal is not merely snacking but rather revitalizing culinary culture and promoting foods that feed the body and foster a sense of tradition.

Product Range:

Recipes – 6

SKUs – 14

Channel Split:

Own Website – 20%

Quick Commerce – 34%

Vending Machines – 19%

E-Commerce – 19%

Gifting – 8%

Amount Raised:

April 2024 – Rs 1.8 Crores

October 2025 – Rs 1.8 Crores

Money in the Bank – Rs 47 Lakhs

Net Sales:

FY 23-24 – Rs 6.64 Lakhs

FY 24 -25 – Rs 1.2 Crores

FY 25-26 – ~Rs 3 Crores

Mama Nourish’s founders brought a compelling and emotionally impactful story to the Tank. Presenting their LadduBars as contemporary takes on recipes originating from grandmother-style nourishment, they positioned their business as a resurgence of traditional Indian nutrition rather than just another snack firm. The pitch highlighted both tradition and scalability while fusing strategy and sentiment.

They began by outlining the issue they were trying to solve, which was that packaged snacks nowadays are frequently laden with artificial additives, refined sugars, and preservatives. They said that Mama Nourish was created as a clean-label substitute with well-known culinary components including seeds, dry fruits, and millets. Their main takeaway was straightforward: classic meals, contemporary convenience.

The Ask

The founders then moved into the business ask. They requested ₹60 lakhs for 1.5% equity, implying a valuation close to ₹40 crore.

The sharks were instantly intrigued and skeptical as a result. In a congested market for healthy snacks, the valuation appeared high for a relatively new business.

The conversation swiftly turned from narrative to statistics as the sharks started to probe. Inquiries focused on production structure, profitability, and sales traction. The business was still in its infancy, according to the owners, and while its revenues were increasing, it was losing money. This turned into the main topic of conversation.

Contract manufacturing was one of the main issues brought up by the sharks. The sharks questioned defensibility since Mama Nourish did not own its manufacturing facilities. Outsourcing production can lower competitive barriers and squeeze profits in consumer packaged goods. The founders used speed, adaptability, and capital efficiency as justifications for their strategy.

Additionally, the sharks investigated product differentiation. Given the abundance of healthy snack companies, the panel sought to understand what made Mama Nourish challenging to imitate. Instead than using proprietary technology, the founders relied on their brand messaging, clean ingredients, and authentic recipes as major differentiators.

Discipline in finances emerged as another important subject. The sharks looked into the company’s runway, profitability trajectory, and burn rate. At that point, losses greatly exceeded revenues, raising questions about sustainability. Despite acknowledging the difficulties, the company’s founders presented it as being in a growth phase that required significant investment.

Sharks Reactions

Shark Namita pointed out that the founders need to build execution rigor, brand building, for this reason she backed out.

Shark Ritesh talked about Product-Market Fit which he thought is missing in the brand, thus he opted out.

Shark Kunal highlighted that customers are not in love with the brand’s products basing that on brand’s Unit Economics and slow growth, he didn’t offer anything too.

Shark Aman Gupta, on the other hand, gave the brand a chance to build it. He offered Rs 2 Crores for 20% Equity at the valuation of Rs 10 Crores.

After some discussion, the founders gave a counter offer to Aman – Rs 2 Crores for 10% Equity at the valuation of Rs 20 Crores.

Aman Gupta said no to the revised offer.

Founders were nervous with the equity asked by Aman Gupta and then offered 15% Equity for Rs 2 Crores at valuation of Rs 13.33 Crores, which Aman refused again.

The founders had no choice but to accept Shark Aman Gupta offer – Rs 2 Crores for 20% Equity at the valuation of Rs 10 Crores. Thus, the deal was made.

Following their deal with Aman Gupta, the brand is set to refine its execution rigor and scale brand awareness. With ₹2 Crores in funding, the founders aim to transition from a loss-making startup into a sustainable business by proving Product-Market Fit and improving their unit economics.

The company plans to expand its presence across Quick Commerce and Vending Machines while staying true to its clean-label “Grandma’s Promise”. By modernizing traditional recipes into portable formats, Mama Nourish intends to capture a larger share of the health-conscious metropolitan snack market.