Rosada Baby Gets 3 Sharks Deal with Ritesh, Aman, Namita on Shark Tank India Season 5 Episode 31

Rosada Baby, a company that is reinventing children’s products with customized, high-end backpacks and accessories, had one of the most impressive pitches in Shark Tank India Season 5 Episode 31. The Sharks assessed the brand’s growth prospects in the thriving Indian kids-lifestyle sector in addition to the products when the creator entered the Tank with a charming tale and a chic product line.

Related: Artociti Secures ₹1 Crore Investment on Shark Tank India from Shark Namita & Vineeta

The Indian company Rosada Baby is well-known for its carefully chosen line of customized children’s backpacks, purses, accessories, and lifestyle goods. The brand emphasizes high quality and personalization, enabling parents to personalize backpacks, travel packages, bedding sets, and other items with their child’s name or distinctive designs. The brand has rapidly been well-liked by young families and famous parents due to its unique combination of durability, practical design, and attractiveness.

Product catalogue includes:

• Custom backpacks for school and travel
• Personalized travel kits and organizers
• Kids bedding & décor
• Bathrobes, towels, and accessories
• Novelty and gift bundles aimed at modern parents

The business has established a niche in the children’s lifestyle and gifting market thanks to its internet presence and celebrity appearances, making Rosada the go-to source for chic, custom children’s necessities.

Official Website – Rosada Baby

Rosada Baby stands out for its distinctive emphasis on customization in kids’ items, which addresses both the practical and sentimental facets of parenting. Their bags and backpacks are more than just regular accessories; they are made to capture the individuality of each child by adding playful designs and personalized names.

Key features of Rosada’s offerings include:

Premium Materials — Durable and kid-friendly fabrics for everyday wear and tear.

Customization Options — Personalised embroidery or design features that make each product unique.

Versatile Range — From school backpacks to travel kits, the brand balances practicality and style.

Gift-Ready Bundles — Designed for baby showers, birthdays and special moments.

Parents and trend-conscious caregivers are interested in Rosada’s items because they seem to bridge the gap between high-end fashion children’s clothing and basic utility bags.

Average Order Value – Rs 1990

6 Month Repeat Rate – 31%

Channel Split:

Own Website – 95%

Others – 5%

Sales Split:

Bags – 60%

Pouches & Travel Sets – 20%

Bedding & Accessories – 10%

Décor & Baby Bedding – 10%

Sales:

FY 21-22 – Rs 48 Lakhs

FY 22-23 – Rs 1.23 Crores

FY 23-24 – Rs 3.52 Crores

FY 24-25 – Rs 6.48 Crores

FY 25-26 Projected – Rs 13 Crores

Shalu and Bhupesh Agarwal, the founders of Rosada Baby, introduced their high-end, customized kids’ lifestyle brand in Shark Tank India Season 5 Episode 31. They emphasized their personalized travel kits, bedding, and backpacks, emphasizing that all of their products are made in-house at their facility in Kolkata, further solidifying their Made in India stance.

Targeting contemporary parents who are prepared to spend money on distinctive, superior children’s products, their pitch centered on Rosada’s primary differentiator: customization paired with fine craftsmanship.

The Sharks assessed the brand’s emotional appeal, premium pricing strategy, and scalability possibilities in India’s expanding kids’ lifestyle and gifting sector during the conversations.

Rosada’s strong aesthetics and celebrity-parent appeal drew the Sharks in, particularly its personalized backpacks and accessories that were becoming popular with young families. The inventors emphasized how the goods combine functionality and customization, two things that modern parents really value.

The Ask

The founders sought ₹1.25 crore for 4% equity, valuing the company at ₹31.25 crore.

Sharks Reactions

Shark Ritesh admired the quality, pricing, financials and the addressability of the market by their brand, he right away offered – Rs 1.25 Crores at 12.5% Equity at the valuation of Rs 10 Crores.

Shark Aman Gupta questioned the valuation offered by Ritesh and offered the founders – Rs 1.25 Crores at 6% Equity + 2% Royalty until Rs 1.25 Crores recoupled at the valuation of Rs 20.83 Crores.

Shark Namita asked Aman if she could join the offer, Aman said yes and the combined offer by then was – Rs 1.25 Crores at 6% Equity + 2% Royalty until Rs 1.25 Crores recoupled at the valuation of Rs 20.83 Crores.

The other two Sharks Vineeta and Kunal didn’t make any offers due to the competitiveness in the category and product differentiation.

The founders asked the three sharks to come together but requested to not ask for royalty.

Namita, Ritesh and Aman joins hand and makes the final offer Rs 1.25 Crores at 6% Equity + 2% Royalty until Rs 1.25 Crores recoupled at the valuation of Rs 20.83 Crores.

Founders weren’t happy giving the royalty so they negotiated hard.

Namita, Ritesh and Aman revised their offer – Rs 1.25 Crores at 5% Equity + 2% Royalty until Rs 1.25 Crores recoupled at the valuation of Rs 25 Crores.

Founders looked at each other discussed for a few seconds then accepted the combined offer of Namita, Ritesh and Aman – Rs 1.25 Crores at 5% Equity + 2% Royalty until Rs 1.25 Crores recoupled at the valuation of Rs 25 Crores.

Following their successful deal on Shark Tank India, Rosada Baby is set to scale its operations and dominate the personalized kids’ lifestyle market. With a ₹25 Crore valuation and the combined expertise of Namita Thapar, Ritesh Agarwal, and Aman Gupta, the brand plans to utilize the new investment to expand its product lines and reach a broader audience of modern parents seeking high-quality, custom gear.

The future focus remains on innovation and digital growth, leveraging their signature personalized embroidery and premium designs. By expanding their catalog of school essentials, travel kits, and home décor, Rosada Baby aims to become the go-to destination for unique children’s gifting. The founders are committed to maintaining their high standards of craftsmanship while rapidly scaling their presence across India’s thriving retail and e-commerce sectors.