Krvvy on Shark Tank India Season 5 to transform Comfort and Functionality in Innerwear

In a pre-seed funding round, Krvvy, an innovative new-age functional innerwear and shapewear business for women in India, raised Rs. 6.1 crore. Notable angel investors such as Nikita Gupta (co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook) contributed to the investment, which was co-led by Titan Capital and All In Capital.

Krvvy (pronounced Curvy), which was founded in May 2024 by engineering grads Yash Goyal and Anant Bhardwaj, is revolutionizing the innerwear market for Indian women. With a focus on comfort, inclusivity, and functionality, the business specializes in producing creative, high-quality items that are suited to Indian body types.

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Krvvy is an India-focused women’s innerwear and shapewear brand built to transform the traditional lingerie experience with comfort, inclusivity, and thoughtful design at its core. Pronounced “Curvy,” the brand was founded in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj with a mission to celebrate bodies of all shapes and sizes and challenge the “one-size-fits-all” mindset prevalent in the market. Krvvy’s philosophy centers on creating products that feel like a second skin—seamless, supportive, and comfortable for everyday wear—so women can move through life with confidence.

Website url – Krvvy

Krvvy is addressing a significant need in the Indian innerwear market by emphasizing comfort and usefulness. Bras, panties, and shapewear are among the brand’s product offerings; each is created using a solution-driven approach that skillfully combines comfort, practicality, and style. Inspired by similar success in Western markets, Krvvy’s creative solutions are well-positioned to address the expanding demand for shapewear among Indian women.

Krvvy will be able to increase its online and offline presence throughout India thanks to the new finance. At the moment, the brand’s products may be found on its website as well as on popular e-commerce sites like Amazon and Myntra.

Krvvy is committed to empowering Indian women with carefully designed innerwear that fits their lifestyle requirements as it looks to the future. Krvvy is well-positioned to emerge as a major player in the changing innerwear industry because to its solution-focused strategy, in-depth customer insights, and strong investor support.

Sophisticated sewing methods have been applied. This prevents chafing and maintains the strength of the seams. Innerwear is both robust and lightweight. It is the ideal fusion of comfort and contemporary technology. For this reason, the brand is an advocate of innovation.

Krvvy items have an ergonomic fit. The body contour is taken into account when adjusting the undergarments. There is no discomfort or additional pressure. Confidence is also boosted by proper fitting. The innerwear body should flow naturally, according to Krvvy’s design philosophy. It elevates ordinary comfort to a new level. The brand considers its customers’ needs when developing its products. In the metropolitan lifestyle, comfort has become a major necessity. This demand is met by Krvvy.

Its innerwear is appropriate for both office and remote work. Its main advantage is its all-day comfort. Consumers view it as a daily requirement.

The internet platform makes Krvvy Functional Innerwear easily accessible. Because of its online presence, the brand is expanding quickly. The website provides a comprehensive explanation of the product details. This will assist purchasers in making the best choice.

Online shopping’s ease of use strengthens the brand. Technology and retail are well-balanced. Additionally, the brand continues to consider sustainability. The use of responsible manufacturing techniques. Producing high-quality goods reduces waste.

Additionally, long-lasting undergarments are more environmentally friendly. Krvvy’s long-term vision includes a sustainable mindset. This strategy builds a brand that is prepared for the future.

Aug’23 – March ’24 – Research & development

Net sales

• FY24-25 = Rs 1.4 Crores
• Sep’25 – Rs 1.05 Crores
• YTD – Rs 6 Crores

Annual projection

• FY 25-26 = Rs 15 Crores