BabyWorks by Swapnil Secures ₹60 Lakh Investment for 6% Equity from Shark Aman Gupta

The founders of Baby jewellery brand BabyWorks by Swapnil, Shrey Chandelwal and Swapnil Anuj Gupta, showcased their vision for a custom-first baby jewellery brand centred on design, safety, and personalisation on Shark Tank India.

While pitching, the founders emphasized that BabyWorks functions within a specialized but expanding segment of the jewelry market, providing baby-oriented items like kadas, brooches, nazariyas, and fully personalized products. Its 3D baby jewellery customisation tool is a key distinguishing feature, enabling parents to personalise designs prior to purchase.

Founded in 2021 by Swapnil Anuj Gupta and Shrey Khandelwal, the brand currently operates as a sole proprietorship.

The founders revealed on the show their intentions to reorganize ownership so that it would consist of an equal 50:50 equity division between Shrey and Swapnil moving forward.

BabyWorks entered the Tank seeking ₹60 lakh for a 4% equity stake, which implied a company valuation of ₹15 crore.

Related: “Teri Brand ko Aman Chahiye” – Aman to Mama Nourish on Shark Tank India Season 5 Episode 32

BabyWorks By Swapnil is a premium kids’ jewellery brand based in Mumbai, India, specialising in stylish, safe, and high-quality jewellery designed specifically for infants, children, and teens.

The brand offers a wide range of products including bracelets, earrings, nazariyas, pendants, kadas, and rings crafted in hallmarked 14K and 18K gold as well as 925 sterling silver.

Comfort, safety, and aesthetic appeal for young wearers are central to their design philosophy

Official Website – BabyWorks By Swapnil

The founders disclosed that the business functions exclusively via its own website. The brand indicates an average selling price (ASP) of ₹4,000 and an average order value (AOV) of ₹8,000. Current marketing expenses are at 29–30%, and COGS is at 27%.

BabyWorks uses 925 silver and gold (14K, 18K, and 22K) in terms of materials. Silver items have a fixed price model, whereas gold jewelry’s pricing is dynamic and based on weight. At present, silver constitutes 90% of the revenue, while gold makes up the other 10%.

Financially, the company reported ₹35 lakh in revenue in FY23–24 with a 16% EBITDA margin, followed by ₹75 lakh in FY24–25, with margins improving to 35%. Annual sales have crossed ₹1.02 crore, and the founders project ₹1.95–2 crore in FY25–26, while maintaining EBITDA margins of around 35%.

Shark Kunal gave an offer – Rs 60 lakhs for 10% Equity, Valuation – Rs 6 Crores

Shark Aman also gave an offer – Rs 60 Lakhs for 8% Equity, Valuation – Rs 7.5 Crores

The founders gave a counter offer to Shark Aman & Kunal = Rs 60 Lakhs for 6% Equity, Valuation – Rs 10 Crores to which Shark Aman Gupta agreed & closed the deal.

The founders detailed their expansion strategy, which involves launching on quick commerce platforms and establishing an experiential store in Mumbai by August 2026. The founders estimate the total Indian jewellery market to be ₹6 lakh crore, with the Indian baby jewellery segment valued at ₹18,000 crore.