Shark Tank India 5 Episode: The Omakase Revolution—Can Every Morning Cartel Redefine Indian Coffee Culture?

Gen-Z will undoubtedly support Every Morning Cartel’s Shark Tank India Season 5 since their audience is imaginative, fearless, and community-oriented. reality television programs.

Neil and Rishiraj are brothers who founded the Every Morning Cartel. The two have transformed this cafe into a place where Gen-Z and the creative community may readily interact. Since Rishiraj is known for his creativity and branding, every aspect of this cafe, no matter how big or tiny, exhibits originality. Today’s post will show you the entirety of this business.

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Every Morning Cartel is a Mumbai-based modern café/dining experience blending premium coffee, gourmet food, and a unique “experience-first” culture targeting Gen-Z and creative consumers.

Checkout the company website here: Every Morning Cartel

The goal of Every Morning Cartel is to transform café culture—which is not only about coffee—into a creative community environment. The brand encourages customers to come here to communicate, exchange ideas, and openly express themselves in addition to just having a drink.

They concentrate on the Gen-Z lifestyle, which places equal importance on comfort, music, aesthetics, and conversions. In the future, Every Morning Cartel hopes to provide venues that assist regional artists, thinkers, and makers. Its goal is to transform café culture into an experience-based brand.

Every Morning Cartel is a cool and vibey cafe located in Kandivali, Mumbai. It’s not just a normal coffee shop. Here you get specialty coffee, matcha and very tasty food, and its vibe is very aesthetic and cozy. People also come here for early morning and night chill sessions.

The special thing of this place is that not only coffee but a curated experience is available here. Music, retro design and creative energy combine to make it a unique hangout. The vibes here are a little different, like you’re in a creative art space.

Every Morning Cartel is not just a cafe for Gen-Z, it’s a lifestyle. Here you can chill with friends, do a study or work session, or just boost your creative thinking.

Food, beverages, and vibes… Everything is worthy of an Instagram post! Every Morning Cartel’s Instagram postings demonstrate the welcoming atmosphere and high level of enjoyment. Coffee, matcha, dumplings, and enjoyable moments are shown in a few of the videos and images. The vitality of the night and the morning are felt here.

Every Morning Cartel is founded by Neel Kanwarjani and Rishiraj Kanwarjani.

Ask – 2 Crores for 5% Equity

Valuation –  Rs 40 Crores

• YTD Sales – Rs 1.14 Crores
• Average monthly sales – Rs 15-20 Lakhs

Aman Gupta and Ritesh Agarwal showed enough confidence to offer investment — indicating they saw potential in the brand, experience, and market for a modern cafe concept. They likely discussed growth potential in urban markets and Gen-Z positioning.
Aman Gupta and Ritesh Agarwal offered  ₹2 Crore investment in exchange for 12% equity.