Loopie Impresses on Shark Tank India Season 5 Episode 2 — Premium Baby Gear That Got the Sharks Talking

Loopie, a high-end baby gear company, entered the Tank in the second episode of Shark Tank India Season 5 and gained recognition for its design-driven products and distinct vision for contemporary Indian parents. Loopie’s narrative demonstrated the prospects and difficulties of developing a premium consumer brand in a cutthroat industry, even though the pitch did not result in a transaction.

Related: 360 ONE Asset Backs Iscon Balaji Foods To Accelerate Packaged Food Growth

Akriti Gupta, a graduate of IIM Ahmedabad and seasoned consumer brand builder, established Loopie, a high-end baby gear company. The firm specializes in high-end, stylish baby items, such as diaper bags, strollers, and car seats, that are made to meet the demands of contemporary Indian families.

Akriti’s business path started with children’s products, and her background in the clothing and baby care industries offered her a unique perspective on what parents want: practicality, safety, and aesthetic appeal. In the baby gear market, Loopie seeks to close the gap between high-priced foreign imports and low-quality domestic products.

Checkout the company website here: Loopie

In the Indian infant gear market, Loopie’s product selection establishes the company as a luxury option that prioritizes design. Among the signature products are:

• Loopie Hop Stroller – A thoughtfully engineered stroller with quality build and practical usability.
• Loopie Lap Baby Car Seat – Designed with safety and comfort in mind, manufactured with specialist partners.
• Loopie Robin Diaper Bag – A stylish yet functional diaper bag for urban parenting.

Particularly when compared to foreign goods that can cost more than ₹60,000, the items seek to achieve a balance between quality design, safety standards, and accessibility.

Here’s a detailed look at Loopie’s key financials shared during the pitch:

Launch and Growth

Loopie began operations in March 2025, entering a niche but growing baby gear category.

Initial gross sales were modest at around ₹2 lakh, but the company scaled that to ₹45 lakh by October 2025.

Cash and Inventory

At the time of pitching, Loopie reportedly held ₹30–40 lakh in cash, along with inventory valued at about ₹3 crore.

External Fundraise (Dec 2025)

In a separate development before the TV appearance, Loopie raised ₹7.2 crore in a funding round led by Sauce VC and others, combining equity and debt to fuel growth. This indicates investor interest beyond Shark Tank.

Even while the Sharks eventually found value conversations difficult under the limitations of the show’s format, these numbers showed significant backing and scaling momentum.

The founder of Loopie, Akriti Gupta, presented her brand as a high-end, design-first baby gear firm created for contemporary Indian parents during her calm and assured Shark Tank presentation. She started by addressing a glaring gap in the market: although Indian parents are becoming more and more interested in high-quality baby products from around the world, they are sometimes forced to choose between expensive international brands and locally produced goods that lack dependability, safety regulations, and design. She claimed that Loopie was designed to fill this very void.

She highlighted the European-inspired design, safety certifications, ergonomic engineering, and high-quality materials of Loopie’s major items, which include the Loopie Hop stroller, Loopie Lap car seat, and Loopie Robin diaper bag. Akriti clarified that while her products are priced much less than those of big luxury brands, they are produced with specialized partners, go through stringent quality checks, and are made to fulfill international safety standards.

For her ask, Akriti sought ₹75 lakh for 1% equity, valuing Loopie at ₹75 crore. She emphasized the following to support her valuation:

• The premium positioning of the brand
• Rapid growth in monthly sales
• Strong investor backing already secured
• The long-term potential of India’s baby care and gear market

The Sharks immediately began probing the business model.

Aman Gupta questioned how Loopie would establish emotional trust in a market where word-of-mouth is crucial and safety is of the utmost importance.

Anupam Mittal focused on unit economics, customer acquisition costs, and scalability in a market where resale of strollers and car seats is common.

Kunal Bahl investigated the reasoning behind value and whether growth figures supported such a premium.

Namita Thapar evaluated the medical and safety compliance angle, stressing that baby products are not just lifestyle items but responsibility-heavy categories.

The most serious interest came from Namita Thapar and Kunal Bahl, who appreciated the founder’s clarity, pedigree (IIM Ahmedabad), and product quality. However, they felt the valuation was stretched for the current revenue stage. Namita offered:

₹75 lakh for 3% equity

This effectively brought the valuation down to ₹25 crore, which she felt better reflected execution risk, category challenges, and the time it would take to build large-scale trust.

Akriti counter-offered with:

₹75 lakh for 2.5% equity

She insisted that she did not want to dilute early at what she believed to be an undervaluation because the brand’s premium positioning, current institutional investors, and future growth roadmap supported a greater valuation.

Both parties were unwilling to proceed with valuation despite their admiration for the product, faith in the inventor, and belief in the category. Both Namita and Kunal eventually withdrew, and the pitch concluded without a deal. However, the panel held Akriti’s determination and long-term vision in high regard.

Despite not receiving investment from the Tank, Loopie left with national recognition, endorsements from influential Sharks, and the reputation of an entrepreneur who understood her statistics, value, and strategy.

Loopie appears to have a bright future even in the absence of a Shark Tank agreement. The market is shifting toward premium segments, the brand has a well-defined product line, and institutional support from venture capital investors. Strengthening distribution, increasing client acquisition, and diversifying the product line will probably be the main priorities going forward.

Many entrepreneurs watching from home found inspiration in creator Akriti Gupta’s strategic decision to turn down an investment offer, which was based on conviction and a long-term vision.

More than just a television moment, Loopie’s journey through Shark Tank India Season 5 Episode 2 is a case study in brand building, valuation discipline, and presenting in a cutthroat consumer industry. If you’re a startup enthusiast, investor, or founder, you can learn a lot from Loopie’s approach to positioning itself, answering difficult questions, and staying loyal to its mission.