Intimate Apparel Startup Panteazy Makes a Bold Splash on Shark Tank India Season 5 Episode 3

In the third episode of Shark Tank India Season 5, a bold fashion firm called Panteazy confidently and stylishly entered the Tank to showcase its approach to men’s intimate apparel to the most discerning group of investors in India. As they looked for strategic investment to grow their distinctive innerwear brand, the founders’ pitch was equal parts humor, audacious vision, and business ambition.

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Panteazy, which was founded by New Delhi-based Vikash Dahiya and Praveen Mishra, is a lifestyle company that specializes in contemporary, eccentric, and intimate clothing for men. Some of its products are also suitable for couples. The business was founded in 2021 and debuted in December 2022 in response to the straightforward query, “Why aren’t there bold, fantasy-inspired underwear for men?”

With its fun tagline, “Andar ki baat hogi sundar,” Panteazy seeks to reinvent how men feel in their most intimate clothing by fusing more daring alternatives like jock straps and thongs with everyday essentials.

Checkout the company website here: Panteazy

With prices ranging from ₹399 to ₹799 for basic everyday underwear to ₹2,000 for specialist bodysuits, Panteazy caters to a daring market of stylish men and couples who want to add comfortable yet statement pieces to their wardrobes.

In order to increase accessibility, the company lists on top marketplaces and concentrates on discreet packaging and e-commerce reach. Panteazy wants to make a name for itself in the very competitive personal clothing industry by combining comfort and confidence.

The founders presented important price and value data that provide insight into Panteazy’s business strategy, even if they did not completely disclose the company’s finances on the show:

• Product pricing: ₹399–₹799 for standard underwear, ~₹2,000 for premium bodysuits.
• Average Order Value (AOV): ~₹725.
• Business valuation during pitch: ₹10 crore (based on ₹50 lakh for 5% equity).

These numbers demonstrate Panteazy’s positioning as a direct-to-consumer, value-driven brand with room to develop in both standard and specialty product categories. The Sharks, however, investigated if the competitiveness and particular appeal may prevent rapid expansion.

Note: While typical pricing and value offer an insight into the startup’s early-stage business metrics, full audited revenue and profit data were not disclosed on the broadcast.

The creators of Panteazy distinguished out from the typical food, tech, and FMCG pitches as soon as they entered Shark Tank India Season 5, Episode 3. They developed Panteazy as a contemporary intimate apparel brand for guys, portraying it as a blend of comfort, confidence, and fantasy-driven fashion. They were self-assured, funny, and unabashedly daring.

The business owners started off by outlining the void they saw in the Indian innerwear industry. They contended that men’s intimate wear has mostly stayed confined to simple boxers and briefs, while women’s lingerie has developed into a lifestyle and expression category. By providing fashionable, playful, and high-quality innerwear, including as trunks, thongs, jockstraps, and couple-oriented intimate wear, that are made for both everyday comfort and special occasions, Panteazy claims to be able to change that.

In order to make customers feel comfortable purchasing intimate products online, they emphasized that their brand is D2C-first, selling mostly through their own website and a few marketplaces, with discrete packaging and powerful branding. The creators positioned Panteazy as a “men’s lingerie brand” rather than merely another underwear firm by emphasizing their emphasis on fabric quality, fit, and design aesthetics.

The Ask

The founders asked for:

₹50 lakh for 5% equity, valuing Panteazy at ₹10 crore.

Sharks’ Reactions

The pitch immediately sparked curiosity and humour among the Sharks. Some appreciated the confidence and clarity of brand positioning, while others questioned:

• Whether the Indian market is ready at scale for fantasy and bold men’s innerwear
• If the category is too niche to build a large, venture-scale brand
• Whether the brand name “Panteazy” could limit mainstream acceptance

One Shark playfully commented on the branding and even joked about being a potential brand ambassador, turning the discussion light-hearted but memorable. Despite the fun, the Sharks also drilled into serious business aspects:

• Customer repeat rate and brand loyalty
• Marketing cost versus lifetime value
• Whether their products were impulse buys or habit-forming essentials
• How they planned to differentiate from established innerwear giants and international lingerie brands entering India

Citing trust in their product range and the conviction that comfort and style will result in devoted (and recurring) customers, the founders defended their branding.

By the end of their section, it was evident that Panteazy piqued interest as well as amusement—the kind of presentation that makes an impression whether or not a purchase is reached.

Panteazy emerges from the Tank with a level of brand awareness that many entrepreneurs can only dream of, receiving national media attention and igniting conversations about contemporary Indian innerwear trends, fashion, and comfort.

Even though a deal was not immediately consummated, the founders can use this exposure in the future to increase consumer interaction, broaden distribution channels, and possibly revisit funding alternatives with investors interested in their story.

Panteazy’s pitch on Shark Tank India Season 5 Episode 3 is notable for its personality as well as its product. This intimate clothing business offered humor, self-assurance, and a novel approach to a common category at a show that is frequently dominated by tech, food, and wellness brands. It demonstrated that strong branding and compelling storytelling can make an impact just as successfully as data and graphs.