As the co-founder and CEO of Honasa Consumer Pvt Ltd, the parent company of well-known personal care and beauty brands like Mamaearth, The Derma Co., Aqualogica, Ayuga, and BBlunt, Varun Alagh is a visionary Indian entrepreneur and business leader. Honasa became India’s first direct-to-consumer (D2C) unicorn in 2022 under his direction, and he is now regarded as one of the key players in the market for digital-first consumer brands.

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Full Name: Varun Alagh

Born: 1984 (Age 40–41 as of 2025)

Birthplace: Gurgaon, Haryana, India

Nationality: Indian

Profession: Entrepreneur, Brand & Sustainability Advocate

Current Role: Co-Founder & CEO, Honasa Consumer Pvt Ltd

Born and reared in Gurgaon, Haryana, Varun became interested in marketing and brand strategy at a young age.

From 2001 to 2005, he earned a Bachelor of Engineering (Electrical) from Delhi College of Engineering (now Delhi Technological University). In 2005 to 2007, he earned a Postgraduate Diploma in Business Management (Finance & Marketing) from XLRI Jamshedpur.

He also worked as an intern for industry titans like Colgate-Palmolive, Nokia, Havells, and Maruti during his university years, developing a foundation in business strategy and consumer intelligence that would eventually define his career.

Varun’s business partner and spouse is Ghazal Alagh. Agastya and Ayaan are their two sons together.

Varun frequently refers to himself as “Chief Dad & Get Stuff Done Officer,” demonstrating their collaborative leadership style, which has formed Honasa’s personality on both a personal and professional level.

In 2007, Varun started his career at Hindustan Unilever (HUL) as a Business Leadership Trainee. Thanks to his strategic thinking in sales and marketing, he advanced fast through the ranks.

After that, he oversaw brand strategy positions with The Coca-Cola Company (including launch preparation for Coke Zero) and Diageo (managing Smirnoff throughout India), where he gained priceless experience in ATL, BTL, and digital campaigns.

Varun’s marketing expertise was highlighted by the numerous performance awards he got during this time, including the Business Unit President Award, Above & Beyond Award, and I am Diageo Award.

Varun and Ghazal Alagh co-founded Honasa Consumer Pvt Ltd in 2016. Their son’s eczema and the dearth of safe, toxin-free newborn care products in India served as the impetus for the main brand Mamaearth.

What started out as a family solution swiftly developed into a purpose-driven, digital-first company that now offers skincare, wellness, and personal care goods. These days, Honasa’s portfolio consists of The Derma Co., Aqualogica, Ayuga, and BBlunt, all of which focus heavily on sustainability while meeting various customer needs.

Honasa established strong digital and omnichannel distribution under Varun’s strategic direction, reaching consumers across more than 18,000 pincodes and 100,000 retail locations across the country.

Varun’s estimated net worth as of 2023 is projected to be around $14.4 million (around ₹120 crore), based on his personal startup investments and shares in Honasa, however official statistics vary.

Varun has joined the panel of Sharks on Shark Tank India Season 5, where he mentors up-and-coming entrepreneurs using his background in consumer brands and digital innovation.

He is still a well-known voice in the Indian consumer startup scene, frequently offering advice on brand development, sustainability, and growth driven by purpose.

• Economic Times 40 Under 40 — Recognised for entrepreneurial excellence.
• Forbes Tycoons of Tomorrow — Acknowledged as a future leader in business.
• Entrepreneur of the Year Finalist (EY) — 2022.

Varun’s trajectory is a masterclass in fusing purpose with consumer knowledge, from his early days overseeing marketing campaigns in multinational corporations to growing Honasa into a billion-dollar brand house. His dedication to sustainability, creativity, and honest branding has transformed the beauty and personal care industry in India, encouraging business owners to construct with ambition and morality.

• Varun Alagh, CEO and Co-Founder of Honasa Consumer Ltd (the company behind Mamaearth, The Derma Co., Aqualogica, and Ayuga), is a new Shark in Shark Tank India Season 5.
• He replaces Ghazal Alagh (his wife and co-founder of Mamaearth) on the judging panel this season.
• Varun joins a high-profile panel including Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Kunal Bahl, and Mohit Yadav.

Varun Alagh’s success story is about turning personal obstacles into commercial opportunity, not only about expanding his company. He continues to promote sustainability, transparency, and customer trust across all of Honasa’s brands, demonstrating that mission-driven companies can prosper at scale.