Bubble Me- India’s Magnesium Driven Wellness Brand on Shark Tank India Season 5

Bubble Me describes the salt and magnesium product in the Shark Tank India Season 5 Upcoming Video on Sony Liv, forcing Shark Judge to enter the tank and observe the entire process. In the Indian health market, Bubble Me is a moniker that has gained more attention recently.

The company markets itself as a health brand powered by magnesium that addresses problems including stress, sleep, and muscle repair. The unique aspect is that Bubble Me received exposure from a major platform such as Shark Tank India.

Because of this, many are wondering if this is only a marketing gimmick or a true health breakthrough. Bubble Me is currently the subject of both fascination and controversy.

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Bubble Me is an India‑based wellness brand focused on magnesium‑powered health and relaxation products designed to help with stress, sleep, muscle recovery, and daily wellness routines. The brand markets a variety of magnesium‑rich products including bath salts, balms, and daily supplement tablets that are formulated to support relaxation and overall well‑being. Its product range includes bestselling items like “Spoil Yourself” bath salts for stress relief and muscle relaxation, magnesium Epsom salt soaks, and magnesium supplement tablets aimed at supporting nerve and muscle function. These products combine magnesium sulfate (Epsom salt) with essential oils such as peppermint, jasmine, eucalyptus, and lavender to create aromatic, restorative wellness experiences at home. Users can choose from single sachets, bigger packs, and bundled routines for specific goals like better sleep or daily magnesium intake. Bubble Me promotes itself as India’s first magnesium‑driven wellness brand with a goal of helping customers build simple daily rituals that aid in recovery, calm, and rest. The brand sells directly online with features like cash‑on‑delivery, pan‑India shipping, and promotional offers, and claims trust from over 100,000 customers.

Website url – Bubble Me

Bubble Me’s mission is to use magnesium-based, straightforward, and scientifically based wellness products to help every Indian achieve a stress-free, better sleep, and balanced living.

The branding of Bubble Me is quite contemporary and youth-oriented. Everything is simple and uncluttered, from the product description to the website design. The company aims to demonstrate that wellness is not dull and can be integrated into daily life.

They are also visible on social media thanks to this strategy. However, detractors claim that powerful branding occasionally obscures the true nature of the product. Bubble Me received widespread notice during Shark Tank’s visit to India. The concept of magnesium-based wellbeing was presented to audiences and investors. The brand’s trustworthiness also rose following this exposure.

In the Indian wellness sector, people began to view it as a novel idea. However, several viewers have concerns about the cost and long-term effects.

Bubble Me portrays itself as more than simply a product line; it is a wellness movement. Additionally, the brand places a strong emphasis on education, such as raising awareness of magnesium insufficiency. The website’s content demonstrates the company’s desire to develop knowledgeable clients. This strategy can contribute to the development of trust. However, awareness and real outcomes must be balanced. In the Indian market, there is already fierce competition among wellness companies. Ayurveda-based and supplement brands already exist.

Net sales

• FY 24-25 = Rs 33 Lakhs
• YTD = Rs 2.45 Crores
• Oct’25 – Rs 40 Lakhs

Projected Sales

• FY 25-26 = Rs 6 crores

All the sharks were not interested in investing in the brand except Shark Aman. Shark Aman Gupta gave an offer of Rs 1.5 Crores for 15% Equity, Valuation – Rs 10 Crore but the founder of bubble me made a counter offer to Shark Aman Gupta – Rs 2 Crores for 10% Equity, Valuation – Rs 20 Crores

Shark Aman Gupta was not happy with the counter offer & he did not negotiate. The founder was not willing to take the offer & she left the tank empty handed