Anupam Mittal revokes ‘ameeron ke chochle’ and ‘phuddu product’ comments as Shark Tank India pitchers win him over: ‘Take my number’

On the most recent Shark Tank India episode, two Bengaluru-based business owners presented Rescript, their line of eco-friendly stationery. They claimed that all of the paper used to make their notebooks and A4 sheets is recycled. Ninety percent of their sales, they claimed, come from corporate contracts. The business is fully bootstrapped, according to the entrepreneurs, who anticipate making Rs 6 crore this year. They valued their company at Rs 30 crore and requested Rs 1 crore in investment in exchange for 3.3% equity.

Rescript is a sustainable stationery brand offering products made entirely from recycled paper.

• Mission: To promote sustainability by reducing paper waste and providing eco-friendly alternatives for businesses and schools.
• Product Range: Includes notebooks, A4 sheets, and other stationery items.
• Business Model: Primarily B2B, with 90% of sales from corporate contracts, while their website contributes 10% of sales.

Click here to visit their website: Rescript

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Rescript was co-founded by Ashutosh Ananth and Naren Raj, two entrepreneurs from Bengaluru.

• Ashutosh Ananth: Focuses on product innovation and corporate partnerships.
• Naren Raj: Handles operations and ensures sustainability in the production process.

The founders launched Rescript to provide eco-friendly stationery solutions, leveraging recycled paper to reduce environmental impact.

Rescript is a sustainable stationery brand offering products made entirely from recycled paper.

• Mission: To promote sustainability by reducing paper waste and providing eco-friendly alternatives for businesses and schools.
• Product Range: Includes notebooks, A4 sheets, and other stationery items.
• Business Model: Primarily B2B, with 90% of sales coming from corporate contracts, while their website contributes 10% of sales.

Rescript’s stationery products are made entirely from recycled paper and offer the following features:

• Eco-Friendly Materials: 100% recycled paper reduces environmental impact.
• Target Market: Schools, corporates, and sustainability-conscious consumers.
• Production Process: Uses sustainable methods to ensure minimal waste during manufacturing.

FY20-21 = Rs 76 Lakhs

FY22-23-  Rs 1.4 crores

FY 23-24 = Rs 3.3 crores

FY24-25( Till Nov) = Rs 2.7 Crores

FY24-25 Projected sales = Rs 6- Rs 7 crores

The founders stated that schools contacting them and buying their products accounts for the majority of their sales during the last quarter. Ritesh Agarwal was curious about the proportion of their revenue that comes from business-to-business transactions. He was taken aback to discover that their website accounts for a mere 10% of sales. The “sharks” had a suspicion that competitors could readily copy their business model. According to Anupam Mittal, they are getting requests from companies looking to reach certain sustainability targets. There is nothing wrong with this, he added, although he had a suspicion that they might also choose to go with competitors.

According to one of the founders, because their products are superior, their clients have kept their contracts with them. Ritesh withdrew, and Namita Thapar did the same. According to her, she is never sure whether to support companies with a “low barrier of entry,” meaning that other competitors can enter the market with reasonable ease. She shared Ritesh’s admiration for the founders’ mindset. Even Aman Gupta expressed his satisfaction with the products and pledged to buy from them. “But I’m out as an investor,” he declared.

Anupam backed out as well, although he gave the founders his card for future advice. “Well done,” he added, “you’ve established a strong B2B company. Maine anticipates that aapke number ekdum phuddu niklenge and that yeh ameeron ke chochle hain. However, I was pleasantly pleased by you. A growing number of businesses will collaborate with you to achieve their sustainability objectives since you’ve caught a cyclical wave. You’ll be in a terrific position if you can establish yourself as their main brand. And from what I’ve observed, you are capable of doing this. You don’t need to raise money for it. Despite leaving empty-handed, the founders gained the respect of every “shark” on the panel.

Expand B2B partnerships with schools and corporates across Tier 1/2 cities by FY26 to increase market penetration.

Develop an e-commerce platform to boost direct-to-consumer (D2C) sales and reduce reliance on corporate contracts.

Launch new sustainable product lines like planners, calendars, and office supplies by FY28.