Learn More About Shark Tank Featured T.A.C- The Ayurvedic Co.

The Ayurveda Co., the startup requested ₹1.5 crores for 0.5% at a valuation of ₹300 crore at Shark Tank 2.0. They carried out a deal for ₹ 81 lakhs for 1% equity and ₹ 69 lakhs debt at 12% interest.

Click here to visite official website: The Ayurveda Co.

With consumer preferences shifting dramatically, the popularity of ayurvedic goods has continuously increased, notably in the beauty and personal care industries. The Indian herbal cosmetics market is anticipated to reach $4.7 billion by 2026.

Shreedha Singh and Param Bhargava launched The Ayurveda Co. (T.A.C), a Gurugram-based D2C company, in 2021 with the goal of dominating the industry and becoming profitable by the next fiscal year.

Related: Ekatra ₹20 Lakhs for 20% Equity Win on Shark Tank India

However, this direct-to-consumer beauty and personal care brand’s journey has not been without twists and turns. Singh began looking for solutions in 2014 after developing severe skin allergies. Her search led her to Ayurveda, which healed her within six months. The notion of launching an Ayurvedic brand initially crossed her mind.

After years of research, Singh and Bhargava established The Ayurveda Co. However, much to their dismay, the husband and wife team encountered a lot of skepticism along the way. Despite this, the pair remained determined to change the impression of Ayurveda as a cure that takes time to work and is now outdated.

Currently, the D2C brand sells a wide variety of natural and ayurvedic beauty and personal care products, including face washes, cleansers, serums, moisturizers, hair care products, and makeup. All products are manufactured using ayurvedic substances that have been clinically proved and dermatologically tested to be free of sulphates, parabens, and other hazardous chemicals.

T.A.C offers its products through its website, kiosks, select shops, and online marketplaces like as Nykaa and Amazon. The business already sells its items at 30 department stores in Dubai, with plans to expand to 300 this year.

In India, The Ayurveda Co. has 20 exclusive locations, and its goods are sold in over 3,000 multibrand outlets across the country.

T.A.C. has raised a total of $15.2 million in four investment rounds. Its initial investment round occurred on July 14, 2021.

On March 13, 2023, it closed a Series A fundraising round for $12.2 million. Sixth Sense Ventures led the current round of funding, which included two investors.

In terms of financial success, the D2C brand claims to have grown its sales by four times in FY23 to INR 45 crore from INR 12 crore in FY22. This rise can be due to the huge expansion of their customer base, which has increased by tenfold over the last two years, from a few thousand to an amazing five lakh.

In FY24, the founders intend to produce INR 150 crore in revenue. To support this, the D2C brand recently raised INR 100 crore in a Series A investment.

T.A.C’s top competitors include The Ayurveda Experience India, The Ayurveda Experience, and Just Herbs.

T.A.C ranks second out of 85 current competitors. Seven of its competitors are funded, while two have left. Overall, T.A.C. and its competitors have secured more than $58.7 million in investment across 17 rounds involving 92 investors. The complete competition set includes two acquired enterprises.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.