Zoff is an exciting Direct-to-Consumer (D2C) startup in India’s spice sector that captured attention on Shark Tank India. Founded by Akash Kumar and Ashish Agarwal from Raipur in Chhattisgarh, Zoff aims to transform the spice market. During their pitch on the show, they highlighted the impressive size of the Indian spice industry, valued at ₹80,000 crores, of which a whopping 70% remains unorganized.
Click here to visit their official website: Zoff
To establish credibility, Zoff has partnered with Shilpa Shetty as their brand ambassador since the onset of their journey. What distinguishes Zoff from traditional spice suppliers is their strong focus on quality and cleanliness. They brought to light the concerning practices of many unorganized vendors who mix their spices with harmful substances such as dust, chemicals, straw, and even cow dung, which undermines the quality of the spices.
In contrast, Zoff Masala takes pride in its advanced 7-stage cleaning process, which guarantees that their spices are pure and free from any contaminants.