Shark Tank India has raised INR 35 Lakhs for 5% Equity for Brandsdaddy

Brandsdaddy AFE is a new company that focuses on making and selling special fire extinguisher balls. These balls are safe and don’t need any maintenance. They are made to put out fires really fast, in just five seconds. Brandsdaddy AFE wants to make fire safety better and change the way we deal with fires.

Click here to visite official website: Brandsdaddy

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The brilliant people who started Brandsdaddy AFE are Roshaan Mishra and Ankita Gandhi. They are both engineers and business owners. Their journey as entrepreneurs started in 2013 when they were very affected by a fire that happened in their area. This incident inspired them to find a new way to improve safety and innovation. They set out on a mission to create a smart solution for dealing with fires and emergencies.

They asked for Rs 70 lakh in exchange for 5% ownership of their company, valuing Brandsdaddy AFE at an impressive Rs 14 crore. The co-founders quickly caught the sharks’ attention by showing how well their product works. They threw a fire extinguisher ball into a fire to demonstrate how it puts out flames with a strong burst and special powder. They also pointed out that their product was special, had patents to protect it, and had won many awards.

In the last two years, Brandsdaddy’s sales have grown a lot. In the year 2020-2021, they made Rs 51 lakh in revenue, which is the money they earned. Then in the year 2021-2022, their sales increased, and they made Rs 1.45 crore. This means their business grew a lot. When a business makes money, it also keeps some of it as profit. Brandsdaddy was able to keep 60% of their sales as profit after taking out the costs. This is a good number for them, showing that they are managing their money well. Their net margin, which shows the profit they made after all expenses, was 10%. This means they were able to make 10% profit from their total sales.

Brandsdaddy mainly sells their AFE fire extinguisher balls to other businesses (B2B sales). These fire extinguisher balls are priced between Rs 100 to Rs 1500 per unit, with a maximum retail price of Rs 5000. This pricing helps them make money and reach customers in different ways.

The founders, Mishra and Gandhi, want to use the money they earned to make more fire extinguisher balls and sell them to more places. They also want to expand where they sell their products and make a positive impact in society.

In the negotiation process on Shark Tank India, Brandsdaddy AFE sought Rs 70 lakh for a 5% equity stake, valuing the company at Rs 14 crore. The sharks, particularly Namita Thapar, expressed concerns about valuation, scalability, product differentiation, and market size. After deliberation, Namita Thapar made an offer of Rs 35 lakhs for a 5% equity stake and an additional Rs 35 lakhs as a loan at a 12% interest rate. Thapar believed the initial valuation was too high. Co-founders Roshaan Mishra and Ankita Gandhi accepted Thapar’s offer, recognizing the value she brought as a mentor and partner for their business growth.

After its appearance on Shark Tank India, Brandsdaddy AFE has experienced remarkable progress and success. Post-Shark Tank, the startup secured Rs 50 lakh in funding from Peyush Bansal, CEO of Lenskart, providing crucial capital for expansion. With this infusion of capital and strategic planning, Brandsdaddy AFE established a manufacturing unit in Nashik, Maharashtra, enhancing production capabilities and expanding market reach.

The company has diversified its product range and distribution channels, making its innovative fire safety solutions more accessible to the public. Brandsdaddy AFE now offers a wide variety of fire safety products, broadening its customer base. Additionally, the startup has maintained a strong online presence, amassing a loyal customer following with over 44,000 Instagram followers.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.