Kyari Innovation ₹ 51 Lakhs for 6% Equity Win on Shark Tank India

Kyari is a company that sells safety gear for outdoor protection. They have developed the SmartStick Guardian, the first of its kind, presently in use by 2000 forest guards. This product is completely made in India, reflecting Kyari’s mission to safeguard people outdoors globally. The SmartStick Guardian is equipped with a light, alarm, and a 10,000-volt electric shock feature, while also serving as a power bank.

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Kyari Innovations operates in a market worth 1000 crore. Established in 2018, the company is utilized by over 2000 forest candidates. The global camping equipment market is valued at $13.5 billion. Kyari’s products are priced between ₹10,000 to ₹17,500, with manufacturing costs ranging from ₹2000 to ₹3500, resulting in a consistent profit margin of around 30%. The company started with ₹8 lakh in FY 2018-2019, followed by ₹30 lakh in FY 2019-2020. Sales were ₹1.2 crore in FY 2020-2021 and ₹1.4 crore in FY 2021-2022, but dropped to ₹75 lakh in FY 2022-2023. In July 2022, monthly sales were ₹10 lakh, projected to reach ₹17 lakh in August 2022. This month, Kyari has achieved a profit of ₹5.1 lakh.

In the Shark Tank meeting, Namita and Amit initially offered 51 lakh rupees for a 10% share in the business. Later, Peyush, Aman, and Anupam proposed the same amount for a 12% stake. The entrepreneurs rejected both offers and suggested giving 2% of the company for 51 lakh rupees. Aman backed out of the deal at this point.

Namita and Amit then adjusted their offer to 8%, which was also declined by the entrepreneurs. Peyush made a new offer for 10% with Anupam joining in, but this offer was turned down too. Eventually, Peyush proposed 51 lakh rupees for a 5% stake and said he was ready to move forward without Anupam if needed. Amit then offered 6%, and Anupam agreed to match this offer. The Kyari team accepted this final agreement.

From our investigation, we’ve confirmed that Kyari successfully sealed the deal with the Sharks and continues to operate. Despite the Sharks’ doubts, Kyari runs its business through three separate entities: Kyari Wildlife, Kyari Innovation, and Kyari Adventure. They have broadened their range of products in the Wildlife category and are actively teaming up with forest authorities to enhance the safety and welfare of forest rangers.