Organic A2 Milk Startup Humpy Farms Secures ₹1 Crore Shark Tank India Investment

Humpy A2 is a company that sells organic and natural products. They work with farmers to grow organic fruits and vegetables, and then sell these products to their customers. A2 is a type of protein that is found in the milk of certain cows, including Indian cows. This A2 protein is also found in human breast milk, which is why Humpy A2 milk is considered very healthy for people. Moreover, humpy sells their milk in glass bottles that cost around 267 rupees. The glass packaging helps keep the milk fresh and natural. Humpy A2 was started by three people – Vishal Chaudhari, Malvika Gaekwad, and Jaywant Patil. They are from the city of Pune in India. Their goal is to provide organic, natural farm products to families all over India.

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The regular milk that most people drink contains the A1 protein, but Humpy A2 milk contains the healthier A2 protein instead. All of Humpy’s organic products, including their milk, are certified and tested to meet 120 different quality standards. They provide these certification documents to their 4,000 customers so they can verify the quality. Humpy’s products are all handmade using traditional methods, without any artificial chemicals or additives. On their farms, the cows are fed natural grass and other healthy foods, and they are not given any growth hormones. The farms are kept very clean and well-maintained.

• 2 major institutional investors: Culture Cap (the largest) and Sarthy
• 23 Angel Investors, led by Manoj Arora

Humpy Farms is positioned as the 6th rank among its 130 competitors. Out of these, 8 competitors have secured funding. Collectively, Humpy Farms and its rivals have amassed more than $8.71M from 16 funding rounds with the participation of 90 investors. Interestingly, there is no private Unicorn in this competitive landscape.

• Natureland Organics – An organic pulses, oil seeds and grains company founded in 2014, located in Sri Ganganagar, India. It is at the seed stage and has raised $2.42 million across 4 funding rounds from 2 investors.
• Two Brothers Organic Farms – An organic multi-category food company founded in 2014, located in Pune, India. It is at the seed stage and has raised $702,000 across 2 funding rounds from 32 investors.
• Conscious Foods – An internet-first brand offering organic packaged food supplies, founded in 1990 and located in Mumbai, India. It is at the early stage and has raised $2.8 million across 3 funding rounds from 40 investors.

• The founders of Humpy Farms own the majority of the company’s shares, holding 69.02% of the total shares. Their shares are worth around 17 crore Indian Rupees.
• The angel investors hold 26.99% of the shares.
• The investment fund holds the remaining 4.05% of the shares.

Shark Tank India has become a game-changer for the startup ecosystem, offering a unique opportunity for entrepreneurs to receive financial backing and strategic advice from some of the country’s most successful business leaders.