A bold vision, a sustainable mission, and a fashion pitch that instantly grabbed attention — this is how Vyakti India made its unforgettable appearance on the very first episode of Pitch To Get Rich. The premium conscious-fashion startup stepped onto the stage determined to redefine luxury with plant-based leather alternatives and eco-friendly accessories, captivating both audiences and judges from the opening lines of their pitch.

Related: Heritage Bazaar Pitch on Pitch to Get Rich Showcasing Culture, Commerce and Startup Growth Strategy

Vyakti India wasn’t born out of business ambition alone — it began as a mission. The founders shared how their love for fashion collided with the harsh environmental reality of traditional leather production. They pivoted their careers to build a planet-first luxury brand using plant-based leather derived from cactus, banana crop waste, and other biodegradable materials.

Their personal motivation was clear and heartfelt:
 “Fashion should not cost the planet — luxury should be ethical, not exploitative.”

This emotional foundation became the heart of their pitch, immediately resonating with the judges.

The founders confidently asked for ₹60 lakh in exchange for 20% equity, valuing Vyakti India as a high-growth sustainable luxury brand. Their product line — bags, wallets, laptop sleeves and lifestyle accessories — was presented as a seamless fusion of style, durability and environmental responsibility.

Key highlights included:

• 100% cruelty-free production
• Significantly lower carbon footprint
• Water-saving plant-based leather manufacturing
• India’s rising demand for sustainable luxury

A live product demonstration further contributed to the pitch’s impressive first impression.

The panel appreciated the aesthetic appeal and environmental essence of the brand. However, the negotiation introduced tension when the judges asked the founders to justify their funding request.

One judge challenged them directly:
 “Why do you need ₹60 lakh right now — and how exactly will it be used?”

Another added:
 “We love the mission, but the numbers and scalability must match the passion.”

The founders explained that the investment would strengthen global expansion, supply chain scale, and branding — but their breakdown lacked the precise clarity the judges were expecting.

Despite strong branding and purpose-driven storytelling, the founders did not secure a deal on the spot. The judges emphasised that while Vyakti India had a powerful narrative and premium product, they needed sharper financial planning and business scalability clarity before receiving major investment.

Still, the pitch was widely acknowledged as one of the episode’s most impactful and memorable presentations, and the brand walked away with tremendous exposure, mentorship feedback, and new consumer recognition.

Vyakti India’s pitch was not just about investment — it was about ushering conscious fashion into mainstream business conversations. Their presence on Pitch To Get Rich marked a significant milestone for eco-luxury brands in India.

With sustainability at their core and market demand steadily rising, Vyakti India stands on the brink of a massive growth opportunity. The next time they step into an investor room, with sharpened business strategy and numbers to match their purpose, they may very well secure the deal they deserve.