The second episode of Pitch to Get Rich opened with one of the most gripping moments of the season — the founders of Philocaly stepping onto the stage and instantly commanding the room with a pitch that blended elegance, emotion, and razor-sharp business clarity. From the first line of their introduction, it was evident that this wasn’t an ordinary fashion startup pitch; it was the story of two creators determined to redefine India’s luxury menswear landscape.

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Philocaly was born from the shared vision of two passionate founders who began their journey in a cramped rented workspace with only ₹2 lakh, a single machine, and a dream to build India’s most refined menswear brand. They spoke about struggling through early failures, learning fabric science from scratch, and designing every piece themselves to maintain quality.

The founder recalled, “We didn’t come from fashion schools. We learned from mistakes, from customers, and from endless nights trying to stitch perfection.”

His co-founder added, “We wanted Indian men to experience structured, global-quality luxury without losing our cultural identity.”

Their humility and drive immediately resonated with the judges — a rare moment where every panelist leaned in with genuine interest.

Once they transitioned into their financial showcase, the pitch became even more compelling. Philocaly revealed that they were operating at ₹8 crore annual revenue, with a strong 68% gross margin, 14% net margin, and a rapidly growing offline presence of six stores (two company-owned and four franchises). With an active consumer base of 15,000+ premium buyers, the numbers clearly backed their ambition.

Their ask was direct: ₹2 crore for 5% equity — valuing the company at ₹40 crore.

The room fell silent for a moment as the judges absorbed the figures.

The first to respond was Judge Arjun, who said with a smile, “Your brand speaks sophistication, but your valuation… that speaks confidence. I love both.”

Judge Meera, known for her sharp fashion sense, examined their showcased pieces closely and remarked, “This structure, this detailing… It is international. But your pricing is India-smart. That combination is rare.”

Another judge, Vikrant, added a more analytical view: “Your margins are strong, your clarity is stronger. This business has discipline — I can see that.”

These quotes were some of the most impactful of the episode, capturing both admiration and healthy skepticism.

The negotiations became one of the most riveting segments of Episode 2.

The first offer came from Judge Arjun:
 ₹1 crore for 5% equity — a valuation cut, but with strong strategic backing.

Judge Meera immediately countered with a more generous offer:
 ₹1 crore for 4% equity, along with her expertise to elevate their design ecosystem.

Judge Vikrant joined the battle with a mentorship-heavy proposal:
 ₹1 crore for 6% equity, focused on operational scaling.

The founders took a pause — visibly emotional yet composed. After a brief internal discussion, they returned to the stage with a decision. They chose Judge Meera’s offer of ₹1 crore for 4% equity, valuing their brand at ₹25 crore post-negotiation.

As the deal closed, Meera said, “Let’s build India’s most iconic menswear brand together.”
 The founders replied, “You just made our dream bigger.”

The audience erupted — a moment of triumph for both sides.

Philocaly’s pitch in Episode 2 wasn’t just a business presentation — it was a masterclass in brand storytelling, emotional honesty, financial readiness, and negotiation strategy. Their journey from a tiny workshop to securing a ₹1 crore strategic investment on national television marks the beginning of a new chapter in India’s luxury menswear space.

With disciplined growth plans, a deep commitment to craftsmanship, and now the backing of a powerful mentor, Philocaly stands on the edge of becoming one of India’s most influential premium fashion brands.