Bhuvan Bam, a content creator and Youtuber, has joined Direct-to-consumer sexual wellness brand Peppy as an investor and co-founder.
Peppy, established in 2023 by Devansh Agarwal and Shyamal Gupta, distributes a variety of sexual wellness items for men and women, including as massagers and lubricants. During its most recent fundraising round, which included Bam and other angel investors, the D2C brand was valued at INR 50 crore.
In a statement, Peppy said it raised $500K in a pre-seed round headed by Bam, BBKV Productions cofounder and CEO Rohit Raj, and others in May of this year.
It is worth noting that BBKV Productions is a subsidiary of BB Ki Vines Private Limited, which is owned by Bam.
“With Bhuvan and Rohit’s signature creativity and knack for connecting with people, we’re breaking barriers and normalising conversations around pleasure,” the two founders of Peppy said in a statement.