Swiggy to launch Swiggy Daily for home-style food in subscription only mode

SA TeamJune 16, 2019

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Key Highlights

Swiggy has come up with a separate app Swiggy Daily to assist users who look for healthy home cooked food.

Swiggy Daily provides users the flexibility to skip, swap and pause the subscription at any point of time.

Swiggy has integrated Swiggy Store in its native app to deliver virtually everything at the customer doorstep.

Online food delivery giant Swiggy has been offering various services to its beloved customers in the subscription-based model. Early last year it has come up with Swiggy Super to offer food free from delivery charges to subscribed users. Now Nasper’s backed food unicorn has come up with new subscription program Swiggy Daily.

Swiggy Daily is a separate app that permits users to choose three days to a month-long subscription. Swiggy Daily is especially meant for users who look for healthy home cooked food. It promises homestyle meals from hand-picked kitchens and trusted home chefs around users’ locations. It is providing kitchens catering to wide Indian cuisines such as Bengali, Punjabi, Tamil, Rajasthani, and Mughlai. The app is yet to be launched however has provided early access link to 1000 Gurugram based users. This app has come up with special features that provide users the flexibility of skip, swap and pause the subscription at any point of time.

By Swiggy Daily, Swiggy is trying to solve the pain of accessing home-style food for busy working professionals and students. Swiggy early this year has also integrated Swiggy Store in its native app to deliver virtually everything at the customer doorstep.

It delivers grocery, medicine, meat and several others within a six-kilometer radius. It has tied up with retailers that will cover 3,500 stores in Gurgaon and is going to use its existing 1.5 Lakh customers base. It is trying to maintain more efficient delivery to give high competition to existing settled players in product delivery including Big Basket, Grofers and Amazon Now. In 2018 Swiggy picked up SuprDaily, delivery service and company raised $1 Billion in a funding round in December 2018. Naspers led that round and put Swiggy’s valuation to $3.3 Billion.

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