Zoomcar Launches ‘#SheDrives’, a Campaign to Promote Women Ingress to Private Mobility

SA TeamNovember 13, 2019

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Key Highlights

Zoomcar works in 23 cities and more than 600 employees are in the company

Zoomcar had launched a campaign to promote women’s ingress to private mobility, called #SheDrives

The campaign uplifted more female drivers to come down to drive

Zoomcar is India’s first self-drive car rental company that allows users to hire cars by the hour or day system. The Bangalore-based company was founded in 2013 by David Back and Greg Moran. Currently, Zoomcar works in 23 cities and more than 600 employees are in the company.

Earlier this year, Zoomcar had launched a campaign to promote women ingress to private mobility, called #SheDrives. The campaign uplifted more female drivers to come down to drive by helping them the whole scope of grasping how to drive through their neighbourhood licensed driving school and assist them in buying a car by subscribing to one.

Encouraging to capture the streets, Zoomcar provided 10 women with 3 months’ free car subscription. While discussing the campaign, Zoomcar co-founder and CEO Moran said “Women play a vital role in all sectors of socio-economic development.

Nevertheless, their access ingress to private mobility has consistently been challenged, hence confining their progress and leading to numerous challenges. To the same end, on the celebration of the International Women’s Day, we have introduced the #SheDrives campaign to promote a woman’s access to private mobility. The campaign will label two critical features of private mobility for women, firstly, having a private vehicle and secondly, the skill to drive. To the same end, we are not supplying free subscription to cars under ZAP Subscribe but also promoting the driving motors fee for women drivers. Our formula is simple; #SheDrives her aspiration, #SheDrives motivation in the family, #SheDrives our world, to her mobility, is the key.”

The American Duo Back and Morgan has collaborated with the NKDA (New Town Kolkata Development Authority), the directorial body of the township, In December 217 and launched the app-based cycle share service with one hundred cycles and 40 pick-up points.

The flying demand for the service led to the added of 300 cycles in a month. By December 2018, PEDL the app-based cycle share service started by Zoomcar has rolled more than 4,500 cycles, most were hired for a city ride and set up around 400 pick up spots.

“We want to improve the cycles… as we want to supply preferable bikes to customers. Meanwhile, that is why we have stopped operations. We will give away the old bikes to charitable organizations and NGOs.,” Moran said.

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