Established in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho, previously known as a pioneer in social ecommerce, underwent a strategic shift in 2022 to transform into a marketplace.
According to a recent report by brokerage Bernstein, Meesho is experiencing rapid growth and gaining market share in the ecommerce sector, particularly in Tier-II and III cities of India. It is now recognized as the fastest-growing ecommerce platform in the country.
Meesho recently announced the launch of a INR 200 Cr (approximately $25 Mn) employee stock ownership plan (ESOP) buyback program. This is the largest ESOP buyback program ever undertaken by Meesho and will benefit approximately 1,700 past and current employees.
Meesho, the e-commerce platform, is seeking to upscale its funding round to 500−650 million. Of this, around $300 million is dedicated to covering tax expenses related to its headquarters’ relocation from Delaware to India. Investor interest is substantial, with key players such as Tiger Global, Peak XV, and SoftBank showing interest in leading the round. Notably, the company’s valuation is expected to decrease by 20%, potentially influencing the ongoing funding endeavor. Meesho’s strategic shift to a marketplace model has positioned it as the fastest-growing e-commerce platform in India. Additionally, the company’s INR 200 Cr ESOP buyback program further demonstrates its commitment to employee welfare and retention.