Shark Tank India Fashion Brand Littlebox secures ₹17.5 crore in funding

SA TeamJuly 31, 2025

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Three points you will get to know in this article:

1. Littlebox, a Gen Z-focused ultra-fast fashion brand, raised ₹17.5 crore ($2.1M) in a seed round led by Huddle Ventures and Prath Ventures.

2. Funds will drive category expansion, tech upgrades, and marketing while leveraging its rapid inventory and demand forecasting model.

3. Profitable since launch, Littlebox posted ₹55 crore FY25 revenue (104% growth) and targets ₹100 crore by FY26.

Littlebox Secures ₹17.5 Crore to Fuel Expansion and Innovation

The ultra-fast fashion brand Littlebox, targeting Gen Z, has secured Rs 17.5 crore (around $2.1 million) in a seed funding round co-led by Huddle Ventures and Prath Ventures, with contributions from various angel investors.

The capital raised by Littlebox will be allocated to category expansion, improvements in UI/UX, packaging, logistics, and marketing initiatives.

Founded in 2022 by Rimjim Deka and Partha Kakati, the startup based in New Delhi operates using a real-time retail model. It launches new fashion SKUs weekly and uses a proprietary demand forecasting algorithm to reduce dead stock and improve margins. Littlebox’s inventory cycles every 15 to 25 days, a pace more akin to social media virality than retail convention, unlike traditional seasonal fashion cycles.

Deka, the founder of Street Style Store (established in 2012), characterized the new funding as a “growth engine” rather than a lifeline. She stated, “Our origins in Guwahati taught us to build lean, remain grounded, and move quickly.”

Strong Financial Growth: Revenue Doubles, Profits Surge

The startup asserts that it has been profitable since its inception, reporting revenues of Rs 55 crore for FY25, which represents a 104% increase from Rs 27 crore in FY24. Compared to the previous year’s figure of Rs 55 lakh, net profit for the fiscal year skyrocketed over four times to Rs 2.3 crore.

Littlebox produces its products in a 40,000-square-foot facility located in Noida and manages its own warehousing network.

Future Roadmap: Scaling Operations and Eyeing ₹100 Crore Revenue by FY26

The brand, which became known after its appearance on Shark Tank India Season 3—where it received investments from all five “Sharks”—aims to achieve Rs 100 crore in revenue by FY26.

“The fast fashion landscape in India needs agile, tech-first players, and Littlebox fits that description perfectly,” said Ishaan Khosla, Partner at Huddle Ventures. Rimjim and Partha have created a supply chain engine that not only tracks global trends but also reshapes them for Indian consumers. We have kept a close eye on their journey, and this represents execution at an uncommon scale.

Piyush Goenka, who serves as Managing Partner at Prath Ventures, commented, “Littlebox combines Gen Z insight with data-driven execution. They are one of the most promising digital fashion brands in India today due to their ability to stay lean, move fast, and remain profitable.