BigBasket was founded in 2011 by Hari Menon, VS Sudhakar, Vipul Parekh, VS Ramesh, and Abhinay Choudhari. It began as a grocery and hyperlocal delivery platform. Tata Digital purchased the online grocer’s majority interest in 2021.
It is important to remember that BigBasket is an online food store that offers three delivery options: one-day delivery BBDaily, quick commerce vertical BBNow, and Slotted Delivery.
Under Tata’s leadership, the platform is transitioning to a rapid commerce model, which it plans to finish by September 2024. Earlier this month, the business allegedly began working on integrating its BBdaily subscription service into its main app as part of a strategy to boost its rapid commerce push.
Aside from quick commerce, BigBasket has been experimenting with corporate tech technologies to improve its delivery across verticals and enable new firms get online. The startup just unveiled BB Matrix, a SaaS-based supply chain tool that helps organizations manage their supply networks for deliveries.