Nabhi Sutra went on a TV show called Shark Tank to pitch their product, Nabhi Sutra Oil. They explained that this oil, made from essential oils, can help with stress, digestion, and overall health. The entrepreneurs who started this company talked about how the navel (belly button) is important in Ayurveda, which is an ancient medical system.
When they presented their product on Shark Tank, the “Sharks” (investors on the show) listened and asked questions. The entrepreneurs had to discuss the value of their product and negotiate with the Sharks on the investment they were seeking. It was a tense situation as different offers were made by the Sharks.
The most crucial part of the show is when the Nabhi Sutra team had to decide whether to accept an offer from the Sharks or not. This decision was seen as a turning point for their company. While getting a deal with a Shark is seen as a big success, they also had to think about the potential of their product without the help of a Shark investor.