MeMeraki’s Gets a 4 Sharks Deal – “I Want All 4 Of You to Come Together” on Shark Tank India Season 5 Episode 30

On the stage of Shark Tank India Season 5 Episode 30, MeMeraki, one of the country’s up-and-coming culture-tech platforms devoted to traditional arts, presented an engaging story and vision. MeMeraki’s pitch resonated with both the Sharks and the Shark Tank audience because of its goal of empowering Indian craftsmen and conserving traditional craft methods through digital innovation.

Related: Shark Varun Alagh walks out of the deal before the pitch, Calls it just a drop shipping business.

MeMeraki is a Gurugram-based Indian culture-tech firm that combines technology and traditional art forms. The website, which was founded by Yosha Gupta, provides an online marketplace for handcrafted goods made by more than 350 master craftspeople who practice more than 3,000 traditional crafts.

MeMeraki integrates a dual approach of education and business, in contrast to typical e-commerce marketplaces:

• A high-end marketplace for genuine art and craft items, including wearable art, paintings, and décor.
• A learning ecosystem that empowers producers and educates consumers through live and recorded masterclasses by traditional artists.

In a technologically connected world, this art-meets-technology strategy helps conserve Indian cultural heritage and provide craftsmen with sustainable incomes.

Official Website – MeMeraki

The main goal of MeMeraki is to democratize and digitize access to Indian heritage crafts so that anybody, anywhere in the globe, can engage with genuine Indian art straight from the creators. The business functions with the goal of:

• Preserve cultural heritage, not as relics, but as living, evolving traditions.
• Empower artisans to earn dignified, fair income through digital and global channels.
• Bridge the gap between tradition and technology by creating systems where art, storytelling and commerce converge.

A technology-enabled ecosystem that combines storytelling, commerce, art curation, education, and business-to-business custom art partnerships has grown from what started out as carefully chosen handmade goods.

The founder and CEO of MeMeraki, Yosha Gupta, is at its core. With more than 15 years of experience working for companies like the Gates Foundation, IDEO, and the World Bank Group, Yosha blends a lifetime love of Indian crafts and culture with extensive knowledge of financial inclusion, technology, and products. MeMeraki has expanded from a modest craft project to a reputable culture-tech company under her direction.

All members of the MeMeraki team—designers, product leads, curators and researchers, and experts in technology and e-commerce—are committed to conserving legacy while empowering contemporary artists.

Artists – ~500

Listings – 10000+

Average Order Value – Rs 20000

Customers Split:

India – 75%

International – 25%

Customer Repeat Rate – 25-30%

Sales Split:

B2C – 60%

B2B – 40%

Unit Economics:

Artists – 50%

Gross Margin – 50%

Sales:

FY 22-23 – Rs 1 Crores

FY 23-24 – Rs 2 Crores

FY 24-25 – Rs 4 Crores

YTD – Rs 4.8 Crores

FY 25-26 Projections – Rs 9-10 Crores

Amount Raised – Rs 2 Crores

When MeMeraki walked into the Shark Tank India Season 5 Episode 30 studio, founder Yosha Gupta brought not just a business plan — but a mission-driven vision blending culture, craftsmanship, and commerce.

The Sharks on the panel that day included prominent investors such as Varun, Viraj, Vineeta Singh, Namita Thapar, and Kunal Bahl — representing a wide mix of entrepreneurial experience from consumer brands to tech platforms.

Yosha started with the story behind the brand:

MeMeraki is more than an ecommerce venture — it’s a culture-tech platform that connects traditional artisans with global consumers.

The company’s core ethos revolves around individual creativity, thoughtful craftsmanship, and emotional storytelling embedded in every product and creative experience.

Instead of focusing only on typical startup metrics, Yosha emphasized the artisans’ personal stories, how handcrafted products carry emotional and cultural value, and how MeMeraki’s platform is enabling sustainable livelihoods.

This approach helped set the stage for a pitch that was authentic and heart-centered — something that is increasingly resonating with both consumers and investors in today’s socially conscious market.

The Ask

Me Meraki Ask in Shark Tank India was 50 Lakhs For 1.67% Equity at valuation of Rs 30 Crores.

The Sharks started asking the typical but important questions that come up during Shark Tank negotiations: the company model, revenue streams, unit economics, margins, and scalability.

Shark Reactions

Shark Namita and Viraj came together right away and offered the founder Rs 50 Lakhs for 2% Equity at valuation of 25 Crores.

Shark Varun and Kunal also started discussing in between the presentation and offered the founder Rs 1 Crores for 4% equity at Rs 25 Crores valuation.

Founder asked all of the sharks to come together at Rs 1 Crore for 4% at the valuation of 25 Crores.

When the founder asked all the sharks to come together for a deal, they looked at each other and said “Let’s do this”

MeMeraki closed a deal of Rs 1 Crore for 4% at the valuation of 25 Crores with Kunal, Varun, Namita and Viraj after impressing every shark with their business model and growth prospects.

With Shark backing and fresh capital, MeMeraki is entering a high-growth phase focused on scaling its platform, expanding artisan partnerships, and accelerating domestic and global reach.

✔Platform & tech upgrades

✔ Artisan network expansion

✔ International growth

✔ B2B vertical scaling

✔ Brand & community building

✔ Operational efficiency

✔ Revenue & margin improvement