The Binge Town Wins Big on Shark Tank India Season 5 Episode 28

One of the most talked-about proposals on Shark Tank India Season 5 Episode 28 came from The Binge Town, a firm that is revolutionizing the way people celebrate important occasions in intimate, immersive settings. The Sharks were moved by their distinctive fusion of D2C-style service and experiential entertainment, and they took home a big agreement that might further boost their growth.

Related: Local All Natural Soda on Shark Tank India Season 5 Episode 27 — A Farm-to-Bottle Beverage Making Waves

The Binge Town, India’s top private theater celebration brand, was founded in 2021 and has its headquarters in Bangalore. A premium experience destination for birthdays, anniversaries, movie evenings, proposals, and other special occasions, it began as a way to watch OTT films on large screens in quiet, personal settings.

The Binge Town prioritizes customized areas above conventional public movie theaters. Each place has a big screen, surround sound, cozy seating, and unique extras like food and beverage services, themed décor, and special celebration packages.

Official Website – The Binge Town

The Binge Town’s business concept combines experience hospitality with technology-enabled customisation, setting it apart from traditional entertainment or event facilities. Important characteristics include:

• Private theatre spaces with high-end AV equipment and décor options
• Custom celebration packages (food, décor, photo services)
• A mix of online discovery and offline experience, appealing especially to Millennials and Gen Z consumers
• A scalable model that can be deployed across cities through standardized design and service systems

The brand stands out in India’s changing experiential event market thanks to this combination of celebration, entertainment, and customisation.

Presence:

Cities – 7

Private Theatres – 64

Daily Capacity: 296 Slots Across 17 Branches per Day

Ownership Split:

Company Owned – 15

Franchise based – 2

Fill Rate in last 6 Months – 82%

Repeat Rate Monthly – ~15%

Investment Split:

Total Investment – Rs 6 Crores

Personal – Rs 60 Lakhs

Operational Income – Rs 3 Crores

Debt – Rs 1.6 Crores

Franchise Fees – Rs 70 Lakhs

Occasion Split:

Birthdays – 70%

Anniversaries – 15%

Others – 15%

Customer Split:

Couples – 30%

Groups of 4 – 40%

Groups of 4+ – 30%

Menu Items – ~60

Package: Rs 1999

• 5 Hours
• Up to 4 People
• Private Theatre
• Decoration
• Snacks

Unit Economics:

Salaries & Fees – 25%

Supplies – 15%

Rent – 10%

OpEx – 8%

Admin – 2%

CAC – 25%

EBITDA – 15%

Sales:

FY 21-22 – Rs 2 Lakhs

FY 22-23 – Rs 44 Lakhs

FY 23-24 – Rs 5.7 Crores

FY 24-25 – Rs 21.3 Crores

FY 25 – 26 Projected – Rs 27 Crores+

The Binge Town’s creators weren’t merely proposing a company when they entered the Shark Tank; they were also introducing a change in the way that contemporary India celebrates.

With confidence and preparation, the team launched their brand as the premier private theater celebration experience in India, catering to clients looking for comfort, exclusivity, and customization. The tone was established right away by their introductory story: typical celebration spaces are frequently packed, cacophonous, and impersonal, but The Binge Town provides seclusion, first-rate ambiance, and a cinematic experience catered to special occasions.

The Ask

The Binge Town asked for Rs 2 Crores for 2% Equity at the valuation of Rs 100 Crores.

Initial Shark Reactions

The Sharks were intrigued by the concept but visibly curious about the financial justification behind such a valuation.

Questions quickly followed:

“What exactly are you selling — theatre rentals or celebration experiences?”

“How scalable is this model?”

“Is this a real business or a lifestyle service?”

The founders clarified that The Binge Town operates as an experience-driven business, not just a rental platform. Revenue streams include:

• Private theatre bookings
• Celebration packages
• Décor & personalization services
• Food & beverage add-ons

This positioning reframed the business as a premium experiential brand, rather than a simple venue provider.

Key Shark Concerns

Despite enthusiasm, several concerns surfaced:

Capital-Intensive Nature

Physical spaces require upfront investment.

Competition Risk

Could cinemas or banquet halls replicate this idea?

Valuation Justification

Was ₹100 Crore premature?

Some Sharks expressed hesitation, questioning whether growth projections sufficiently supported the valuation.

Shark Vineeta Singh compared their business with a restaurant and doubted whether the repeat rate can ever be more than that, thus, she opted out.

Shark Namita Thapar pointed out security, privacy concerns around franchise owned business, she backed out as well.

Shark Kunal Bahl was highly impressed by their business model, however he was unsure of the scalability, thus didn’t make any offer.

Shark Anupam Mittal was looking for an event planning business to couple it with Shaadi.com, he made an offer of Rs 8 Crores for 26% equity at a valuation of Rs 30.77 Crores.

Shark Varun told that the business is making him excited, he brings an offer of Rs Rs 1 Crore for 2.5% equity + Rs 1 Crore Debt on 15% for 4 years at the valuation of 40 Crores.

After some discussion, founders made counter offer to both the sharks.

For Anupam, Rs 8 Crores for 15% at valuation of Rs 53.33 Crores.

For Varun, Rs 1 Crore for 2% equity + Rs 1 Crore Debt on 12% for 4 years at the valuation of 50 Crores.

Both of the Sharks refused to change their offers.

After deliberation, Shark Varun Alagh — co-founder and CEO of Mamaearth — made a strategic offer:

₹1 crore for 2.5 % equity

₹1 crore debt at 15 % interest (tenor 4 years)

At Rs 40 Crores Valuation

The founders accepted, marking a major milestone in The Binge Town’s growth story.

The Binge Town receives important strategic support and mentorship in addition to money from the Shark Tank transaction. With more funding and direction, the business should:

• Expand into new Indian cities
• Enhance event customization offerings
• Build partnerships with wedding planners, corporate clients and experience platforms
• Strengthen technology behind bookings and customer engagement

The objective is to establish The Binge Town as the preferred location for festivities, big or small, throughout India’s cities.

The Binge Town’s presence on Shark Tank India Season 5 Episode 27 demonstrated how investors and consumers can be won over by experiential brands that combine technology, personalization, and entertainment. Their finance agreement with Varun Alagh is evidence that the Indian celebrations industry is ready for innovation and that customized, personalized experiences may be the way of the future for entertainment.