India’s Reliance Acquires Majority Stake in Australia-Based Goodness Group, Strengthening Global FMCG Presence

India’s Reliance Acquires Majority Stake in Australia-Based Goodness Group, Strengthening Global FMCG Presence

Three points you will get to know in this article:

1. Reliance Consumer Products Limited acquired a majority stake in Australia-based Goodness Group to strengthen its global FMCG presence.

2. The global expansion strategy for health-focused beverage brands Nexba and PACE, including entry into India.

3. This partnership positions Reliance as a fast-emerging global FMCG leader in the healthy beverages segment.

Reliance Consumer Products Expands International Footprint Through Strategic Acquisition

We are witnessing a defining moment in India’s fast-moving consumer goods (FMCG) sector as Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has acquired a majority stake in Australia-based Goodness Group Global Pty. Ltd. (GGG). This strategic move underscores Reliance’s long-term vision to emerge as a globally dominant FMCG powerhouse, with a strong emphasis on health-focused and better-for-you beverage categories.

The acquisition positions RCPL at the forefront of the rapidly expanding global healthy beverages market, leveraging innovation-driven brands and an established international consumer base.

Goodness Group: A Leader in the ‘Better-For-You’ Beverage Segment

Goodness Group Global Pty. Ltd., headquartered in Sydney, has built a strong reputation in the health-conscious beverage industry. The company is widely recognized for its flagship brands, including Nexba, a low-sugar functional beverage brand, and PACE, a premium hydration drink co-created with Australian cricket captain Pat Cummins.

These brands have gained widespread consumer trust due to their focus on reduced sugar formulations, natural ingredients, and functional benefits, aligning seamlessly with evolving global consumer preferences for healthier lifestyle products.

India as a High-Growth Market for Healthy Beverages

India represents one of the world’s fastest-growing consumer markets, particularly in the health and wellness beverages segment. Rising urbanization, increasing health awareness, and a growing young population are driving demand for low-sugar, functional, and hydration-focused drinks.

We anticipate that the introduction of Goodness Group’s premium beverage portfolio in India will resonate strongly with health-conscious consumers seeking global-quality products backed by trusted Indian distribution.

Innovation, Sports Branding, and Consumer Trust

A standout element of the Goodness Group portfolio is PACE, the hydration brand co-created with elite athlete Pat Cummins. The brand’s association with professional sports performance enhances its credibility, premium positioning, and aspirational appeal among younger consumers.

We see this blend of sports-led branding, functional nutrition, and clean-label formulations as a powerful differentiator in competitive beverage markets.

Long-Term Impact on the Global FMCG Landscape

This acquisition reflects a broader trend of Indian conglomerates acquiring and scaling global consumer brands, shifting from domestic dominance to international leadership. Reliance’s move highlights India’s growing influence in shaping global FMCG trends, particularly in health, wellness, and functional nutrition.

We expect this partnership to create long-term value by fostering cross-market innovation, operational synergies, and accelerated brand growth.

Conclusion: A Transformational Step Toward Global Leadership

The acquisition of a majority stake in Australia-based Goodness Group marks a transformational chapter for Reliance Consumer Products Limited. By combining world-class healthy beverage brands with unmatched distribution strength, we are witnessing the emergence of a globally competitive FMCG force from India.

As consumer demand continues to shift toward healthier choices, this strategic partnership positions RCPL to lead with innovation, scale, and global relevance, setting new benchmarks in the international FMCG arena.

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