Mishmash Naturals Makes Waves on Shark Tank India Season 5 Episode 23 with Clean Kids’ Beauty Pitch

Mishmash Naturals, a distinctive Ayurvedic beauty and personal care line designed particularly for children, had one of the most impressive pitches in Shark Tank India Season 5 Episode 23, which aired on February 4, 2026. The entrepreneurs’ goal of redefining safe beauty for kids by fusing traditional Ayurvedic knowledge with contemporary safety regulations impressed the Sharks.

Related: Taasha Craft on Shark Tank India Season 5 Episode 23: Handcrafted Jewellery Wins the Sharks’ Confidence

Mishmash Naturals was founded in Raipur by Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi in response to a very personal issue: after Kanika’s daughter had a negative reaction to adult cosmetics at a school function, the founders realized there was a dearth of truly safe, kid-friendly makeup and skincare products.

With a focus on natural, toxin-free, vegan, cruelty-free, and dermatologist-tested formulas that contain no parabens, sulfates, artificial fragrances, or other common irritants, the brand is now positioned as India’s first Ayurvedic kids’ beauty and self-care line for kids ages 3 to 14.

Official Website – Mishmash Naturals

Mishmash Naturals is unique because it creates age-appropriate formulations using Ayurvedic botanicals and strict safety regulations rather than just shrinking adult items for kids.

Key offerings include:

• The Ayurvedic Play Safe Makeup Set, which includes blush, eyeshadow, lip balms, and glosses, is composed of mild materials like beetroot, sunflower wax, and shea butter.
• Ayurvedic sunscreen that is safe for children’s delicate skin.
• Shampoo, lotion, body wash, and oil are all part of this comprehensive body care line, which is intended for sensitive, growing skin.

Dermatological testing and international quality standards are part of the company’s dedication to safety, which makes it stand out in a market with few options for children’s personal care.

Channel Split:

Own Website: 90%

Other Marketplaces: 10%

Their Hero Product – Mishmash Playsafe Makeup Combo

Sales:

FY24-25 – Rs 22 Lakhs

EBITDA – -Rs 20 Lakhs

Contribution Margin 2 – -12%

YTD – Rs 43 Lakhs

EBITDA – Rs 27 Lakhs

Contribution Margin 2 – 1.5%

FY25-26 Projected – Rs 2 Crores

Funding:

Personal Investments – Rs 30 Lakhs

In April 2025, the company announced a pre-seed funding round, led by Inflection Point Ventures (IPV) and the IIT Delhi Angels Network, along with 37 other angel investors, validating investor confidence in its potential.

Cumulative Amount Raised – ₹2.4 crore

Mishmash Naturals Ask in Shark Tank India: 50 Lakhs For 2% Equity

The founders of Mishmash Naturals entered the Shark Tank with the specific goal of developing a toxin-free, kid-only beauty and personal care ecosystem in Shark Tank India Season 5, Episode 23. The pitch was unique from the beginning since it focused on a much-underappreciated segment of the Indian personal care market.

They marketed Mishmash Naturals as the first Ayurvedic children’s beauty brand in India, created especially for kids between the ages of three and fourteen. The founders stressed that their products are age-appropriate formulas made with Ayurvedic ingredients and contemporary dermatological standards rather than little replicas of adult cosmetics.

The entrepreneurs addressed the Sharks’ concerns about product safety, certifications, and parental trust by outlining their testing procedures, sourcing of ingredients, and adherence to safety regulations. This strengthened the brand’s primary promise of “play-safe beauty” and helped develop credibility.

The size and scalability of the market was another important topic of discussion. The Sharks wondered if children’s beauty was a niche or a market that could grow. In response, the founders emphasized:

• The growing influence of social media and play makeup culture among children
• Rising parental awareness around clean and safe products
• A significant gap in the Indian market for certified kids-specific beauty brands

Mishmash Naturals Ask – 50 Lakhs For 2% Equity

Shark Vineeta Singh showed concerns over the approach of brands focus on ROI First rather than Consumer First.

She also questioned the confusing target audience of their products, mainly kids shampoo and how it finds difficulty in competing with existing products.

She also pointed out their manufactures being a 3^rd party if their formulations are unique.

Shark Anupam Mittal questioned their market size analysis and tried understanding the Growth in this market. He also doubled down on how the brands market analysis is improper.

Shark Namita didn’t like the packaging, their website so she didn’t offer anything

Shark Kanika was unimpressed by their pricing structure and backed out.

Just like that, all Sharks backed out and no Deal was made.

The brand’s debut on Shark Tank India Season 5, Episode 23 served as a potent affirmation of its vision and industry relevance, despite the fact that Mishmash Naturals did not get a transaction. The founders were successful in bringing safe, Ayurvedic beauty and personal care products made just for kids to the attention of the country.

Growing parental awareness, previous investor support, and a well-defined plan for product growth put Mishmash Naturals in a strong position to take advantage of the show’s increased visibility. In order to establish the groundwork for long-term success outside of the Tank, the brand can concentrate on enhancing distribution, improving unit economics, and broadening its line of personal care products for children.