Cookie Cartel Secures ₹80 Lakh Deal on Shark Tank India Season 5 to Fuel D2C Expansion

On Shark Tank India Season 5, Cookie Cartel showcased a well-known online bakery brand that produces freshly baked cookies and ships them all over India. Its primary goal is to make delicious and superior cookies.

These are the popular chunky stuffed cookies made in the New York manner. The Cookie Cartel website makes it simple to order cookies. The company began as a tiny bakery and has since expanded throughout all of India. Every cookie has a deep flavour that is unforgettable, which contributes to their popularity.

Related: AVIA Lite Wings Makes Its Mark on Shark Tank India Season 5

Cookie Cartel is a wildly popular online bakery brand based in India that specializes in freshly baked, chunky, stuffed cookies made to order. Their cookies are crafted with rich, premium ingredients and baked fresh daily to deliver a bold, gooey experience in every bite. From classic chocolate-loaded cookies to inventive creations like Lotus Biscoff with white chocolate and Nutella sea-salt chips, Cookie Cartel’s offerings are designed to satisfy serious cookie cravings.

Website url – Cookie Cartel

Cookie Cartel is mostly an online company that employs cloud kitchens to ship their soft, thick cookies throughout India via delivery apps and their website. They have gained popularity by combining delicious flavors with entertaining anecdotes, such as their cookie smuggling concept, which adds intrigue to the purchase of their cookies. Cookie Cartel is able to gain recognition in the expanding D2C food and drink business because to well-known flavors like Gambino Monster and Notorious Blackie.

Given the current demand for upscale goods and distinctive experiences, this funding is a huge endorsement of Cookie Cartel’s D2C business strategy in India. In India’s expanding direct-to-consumer market, the brand demonstrates that consumers are prepared to pay more for high-quality, innovative products and brands they appreciate rather than merely selecting the least expensive one.

From the perspective of an investor, this transaction demonstrates their enthusiasm for funding early-stage direct-to-consumer businesses, particularly those with a strong brand, loyal clients, and online sales. Current D2C trends are ideally suited to Cookie Cartel’s straightforward cloud-kitchen configuration. It enables them to expand more quickly without incurring significant costs while maintaining control over the caliber of their cookies and customer support.

You can order from a small town to a large city because of Pan India shipping. Everyone likes these cookies, from young toddlers to senior citizens. Those who want cookies with a soft, gooey middle particularly love this brand. The Godfather (Reese’s Peanut Butter Cup), Notorious Blackie (Nutella Sea Salt Chocolate Chip), and El Chappo (Lotus Biscoff & White Chocolate) are a few of Cookie Cartel’s best-selling items.

These flavors continue to be at the top of online orders because people love them so much. Cookies’ excellent contents and thick texture make them the ideal snack for people of all ages.

Combinations like the Ultimate Gift Hamper Box and Movie Night Cartel Box are also offered. Customers order bar-bar because it is reasonably priced and of high quality. Fresh products are always promised by the brand.

Cookie Cartel offers its clients a variety of delivery alternatives. Cookies can be delivered throughout India to your address. Orders placed in Mumbai can also be delivered the same day if they are placed early.

Credit cards, debit cards, UPI, netbanking, and other major payment methods are all accessible. The customer experience is further enhanced by this.

In addition to being delicious, Cookie Cartel cookies are beautifully presented. It turns out to be the finest option if you want to present a cookie box as a gift. These are given as gifts on festivals and other occasions because of their exquisite appearance and distinctive flavor. The company also introduces holiday baskets and seasonal merchandise. The attractiveness of the packaging makes every recipient happy. The popularity of Cookie Cartel’s gift alternatives can be attributed to this. Another characteristic of Cookie Cartel is that it values client feedback.

In customer reviews it is often written that the cookies were very soft, gooey and flavorful. Many have labelled specific flavours as “best cookies ever.” The brand also has a strong presence on social media where fans share their experiences. This positive feedback further strengthens the brand reputation. This is the reason why customers place orders again.

Quality control is very important in Cookie Cartel. Each batch of cookies is made with premium ingredients. Flour, chocolate, fillings, etc. are all well-selected so that the taste is also consistently amazing.The brand ensures that the customer gets the same cookie experience every time. Due to this, the brand quickly became popular among the niche audience. Attention to detail is shown in each cookie. This is the strength of Cookie Cartel.

The website frequently features deals like Cartel Sweet’s Sale. For instance, you can receive some discounts if you order seven or more things. Customers find shopping considerably more appealing as a result. The quantity of bulk orders likewise rises as a result.

The brand will continue to announce new promotions and bundles in the future. This tactic improves brand interaction. Because of the deals, new customers also give the brand a try.

Additionally, Cookie Cartel’s customer service is regarded as excellent. You can get in touch with them if you have any issues with the order. Your question is answered by the support staff over the phone or via email.

Sales

• FY 23-24 = Rs 30 Lakhs
• FY 24-25 = Rs 1 Crore
• YTD = Rs 1.5 Crores

Annual Projection

• FY 25-26 = Rs 3.5 Crores

Original Ask: Rs 75 Lakhs for 5% Equity

Valuation – Rs 15 Crores

Shark Anupam, Kanika & Vineeta gave a joint offer = Rs 75 Lakhs for 12% Equity. Valuation – Rs 6.25 Crores

The founder made a counter offer & finally closed a deal with Shark Anupam, Kanika & Vineeta for – Rs 80 Lakhs for 12% Equity.

Valuation – Rs 6.67 Crores

On Shark Tank India Season 5, Cookie Cartel introduced a brand that transformed cookies from a simple “dessert” into an unforgettable experience. Every cookie has the perfect balance of taste, texture, and quality to stick in your memory after just one mouthful.

It’s always a good experience, whether you order it for yourself or give it to someone. It is a powerful brand because of all the components, including high-quality stuffed cookies, gift boxes, pan-India delivery, and customer service. As the brand keeps expanding, Cookie Cartel appears to have a bright future.