Meet Dhruv Tomar who developed innovative user-friendly products for detecting food adulteration

On the Shark Tank India Season 5 platform, Dhruv Tomar made a novel business proposal to Paper Pro with the goal of bringing food safety to the general public. According to Dhruv Tomar, consumers should have the ability to check the quality of food, not just professionals.

Under his direction, Paper Pro is fostering a culture of practical testing and raising awareness of food adulteration. Food adulteration is now a silent threat that has a direct impact on our family’s safety and well-being.

Paper Pro was created to offer a straightforward, dependable, and quick food testing experience in order to address this issue. By eliminating the complexities of lab-based testing, this product focuses on immediate results.

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Food adulteration testing is made incredibly easy, dependable, and quick with Paper Pro. Nowadays, when adulteration has become a widespread issue, Paper Pro and similar solutions empower the general public to ensure food safety.

This solution is specifically designed for people who desire fast results without the need for laboratory testing. Deep-tech concepts like MLense are the driving force behind this advancement. MLense aims to increase awareness of food quality in addition to product sales. Their goal is to make food testing accessible to the general public rather than just the lab.

Paper Pro’s paper-based testing format is its greatest asset. No complicated machinery, electricity, or technical expertise are needed. In a matter of seconds, you can obtain the results by just taking the sample and using the test paper. It is helpful for homes, street vendors, and small food enterprises due to its simplicity.

This product operates using a straightforward resting principle, in which the food sample is brought into touch with the test paper to watch the chemical reaction. The food’s safety or adulteration can be determined by a color shift or other obvious indicator. This approach is also very dependable and simple.
Additionally, Paper Pro might be a useful tool for food inspectors, NGOs, and students. This tool provides significant value in field testing, where time and resources are few.

By providing easy, dependable, and reasonably priced food adulteration testing to every Indian household, Paper Pro hopes to empower individuals to make safe food choices.

• The founder discussed sales figures, indicating they began selling the product the previous year.
• Last year’s total sales were around ₹5,70,000.
• In the last quarter: ₹8,10,000.
• Previous month: ₹5,30,000; and the latest month showed significant growth close to ₹6,00,000

These sales appear to be primarily offline and B2B (business-to-business) rather than online

The Sharks typically probed:

• Product differentiation and competitive landscape (are there similar milk test kits already available?).
• Accuracy and scientific validation of the test results.
• Marketing strategy and go-to-market plans (especially for early sales).
• Clarifications on revenue figures, channel mix (B2B vs B2C), and unit economics

The founder had to leave empty handed as he culdnt Secure deal with any of the Sharks

Innovation isn’t always difficult, as Paper Pro demonstrates. Sometimes a large problem can be solved with a simple paper and clever science.

The food environment may become safer in the future as a result of this significant move against food adulteration. For Gen Z and young parents, Paper Pro is a product that fosters trust. Your confidence naturally rises when you can test meals in your own kitchen. This product fosters preventive food safety practices in addition to testing.