Founded in 2023, Pync entered the market with an ambitious goal of digitizing the fragmented house-help industry. Backed by top-tier venture capital firms including Accel and General Catalyst, the startup initially gained traction through car-cleaning subscriptions before pivoting to a broader range of on-demand household tasks.

Despite raising approximately $2 million in seed funding and reaching a peak of 5,000 daily orders in Bengaluru, Pync struggled to maintain its footing against deep-pocketed giants and more established rivals. The decision to wind down operations comes as the sector faces escalating costs and fierce competition for market share.

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The shutdown is not a total exit but rather a strategic “acqui-hire.” Pync’s three co-founders—Harsh Prateek, Mayank Sahu, and Dev Priyam—will join Snabbit in senior operational and business leadership roles.

Furthermore, Snabbit is expected to absorb around 20–25 Pync employees over the coming months. This transition allows Snabbit to leverage Pync’s regional expertise in the Bengaluru market while providing a soft landing for the startup’s talent pool.

The consolidation occurs against the backdrop of a massive surge in demand for ultra-fast home services. According to industry data, the sector recorded a record 1.4 million orders in December 2025, a nearly 60% jump from just two months prior.

The market is currently dominated by three major players:

1. Urban Company: The market leader with over 620,000 monthly orders.

2. Snabbit: Emerging as a strong second with nearly 500,000 orders.

3. Pronto: A growing competitor backed by General Catalyst.

While demand is at an all-time high, the economics of the business remain challenging. Monthly cash burn for major platforms skyrocketed from roughly $2–3 million in August to over $7–8 million by December. These expenses are driven by aggressive customer discounts, expansion into new micro-markets, and the high cost of onboarding and training thousands of service professionals.

Snabbit, led by former Zepto executive Aayush Aggarwal, has already raised $60 million to date. By absorbing Pync’s leadership, Snabbit aims to bolster its “full-stack” execution model, which focuses on speed and service quality to win over urban consumers.

The exit of a well-funded player like Pync suggests that the window for smaller startups in the “quick” services space is narrowing. Investors are increasingly favoring “scale players” who can sustain high operational costs and build dense local supply networks.

As Snabbit expands into new categories like on-demand cooking and deep cleaning, this merger strengthens its position as the primary challenger to Urban Company. For residents in cities like Bengaluru, the move highlights a shift toward a more professionalized, reliable, and consolidated service landscape.