Amagi Media Labs, an adtech unicorn, will launch its much awaited Rs 1,788 crore Initial Public Offering (IPO) on January 13. One of the most anticipated initial public offerings (IPOs) in India’s digital advertising market, the business has set the price range at Rs 343–361 per equity share.

The offering underscores the increasing interest of investors in data-driven, technology-driven media platforms that cater to international markets.

Related: Shark Tank India Judges Invest Rs 75 Lakh in CAT

Amagi’s initial public offering (IPO) consists of both an offer for sale (OFS) by current shareholders and a new issue of equity shares. With a total issue size of Rs 1,788 crore, it is positioned as a significant listing in the media and technology industry.

Subscriptions for the IPO will be accepted for three days, and allocation is anticipated soon after it closes. The typical IPO bidding process is open to high-net-worth, institutional, and retail investors.

The corporation states that the money received from the new issue will be used for:

• Increase international operations, especially in the US and Europe.
• Invest in cutting-edge advertising technologies powered by AI.
• Support strategic initiatives and working capital requirements.

Amagi wants to expand its connected TV (CTV) advertising-focused SaaS-based adtech platform.

Since its founding in 2008, Amagi Media Labs has become a world leader in linked television programmatic advertising. The company has profited from the quick transition from traditional TV to digital streaming platforms, catering to premium publishers and advertisers across the globe.

The IPO is significant not only for Amagi but also for the expanding SaaS and adtech startup scene in India, enhancing the nation’s standing as a center for international tech firms.

For India’s financial markets and technology industry, Amagi Media Labs’ Rs 1,788 crore IPO is a momentous occasion. The offering is anticipated to draw intense investor interest because to its solid fundamentals, worldwide reach, and expanding CTV advertising industry.

Market players will be intently monitoring this adtech pioneer’s public performance as the IPO starts on January 13.