KNOT, a burgeoning fashion delivery business, just raised $5 million in new capital to further its 60-minute delivery strategy, giving India’s rapidly expanding quick-fashion sector a significant boost.

KNOT wants to bring the same quick convenience to the fashion industry, which has historically had lengthy delivery cycles, at a time when immediate commerce is changing consumer expectations. As the company gets ready to grow throughout major cities and improve its supply-chain technology, this capital round represents a turning point.

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KNOT has already begun testing its 60-minute delivery guarantee in a few locations, concentrating on quick-moving categories like:

• Daily clothing
• Party attire
• Add-ons
• Basic necessities

With further funding, the business will increase the size of its micro-warehouses, broaden the range of SKUs it offers, and add more real-time demand forecast technologies to reduce delivery latency.

The funding round’s investors emphasized the growing need for quick fashion satisfaction, particularly among Gen Z and young professionals.

The quick-commerce strategy is similar to KNOT’s, but it is modified for the fashion industry, which is still relatively untapped in India’s hyperlocal delivery market.

The donation indicates a significant belief in KNOT’s capacity to:

• Cut down on fulfillment times
• Simplify urban supply networks
• Upend conventional e-commerce for fashion

With the additional funding, KNOT is getting ready to:

• Start operations in Hyderabad, Delhi-NCR, Bengaluru, and Mumbai.
• Bolster its AI-driven inventory control system
• Increase the number of delivery centers and dark shops
• Enhance client satisfaction with hyperlocal customization

One of India’s fastest-growing fashion delivery companies, the brand hopes to reach ten cities in the upcoming year.

The start of an Indian quick-fashion revolution is reflected in KNOT’s $5 million fundraising round.
The startup’s success might completely change how people shop for clothes as it expands its 60-minute delivery promise, moving the market in the direction of speed, convenience, and immediate style.