The second episode of Pitch to Get Rich delivered one of the most impressive fashion-led business presentations when DMODOT, a modern premium men’s footwear brand, stepped onto the stage with confidence and clarity. The founders opened with a strong line—“Men deserve fashion that feels as good as it looks”—instantly capturing attention and establishing the pitch as one of the sharpest of the episode.

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DMODOT was built by two childhood friends who recognized a gap in the Indian footwear market—stylish, durable, premium men’s shoes were either overpriced or underwhelming. Their shared passion for design took them across Europe, absorbing trends, materials, and craftsmanship techniques. Returning to India, they merged these global inspirations with the skills of Indian artisans.

Their journey wasn’t simple. They faced manufacturing delays, fluctuating quality, and early financial struggles. But they continued refining their products, investing in comfort-first construction and sustainable materials—efforts that later became DMODOT’s signature strength. During their pitch, the founder expressed,
 “We didn’t just want to sell shoes—we wanted to elevate the way Indian men express themselves.”

This authenticity deeply resonated with the judges.

The founders presented DMODOT as a brand rooted in craftsmanship and built for a modern lifestyle. They highlighted how their footwear combines international design, handcrafted precision, and affordable luxury, making it accessible to young professionals and style-conscious men.

Their pitch emphasized four strong brand pillars:

• Handcrafted footwear engineered for long-lasting comfort
• Premium ethically sourced leather and sustainable processes
• A technology-enabled direct-to-consumer model
• A high repeat purchase rate supported by strong customer loyalty

They showcased several best-selling designs, demonstrated comfort features, and explained their design process. One judge remarked:
 “Your shoes look global, but carry the warmth of Indian craftsmanship.”

Another added,
 “This is a category with massive potential, and you’re clearly building it the right way.”

DMODOT’s financials added strength to the pitch, proving that the brand wasn’t just stylish—it was scalable:

• Annual Revenue (FY 2023–24): ₹1.3 crore
• Gross Margin: 64%
• Net Profit Margin: 18%
• Month-on-Month Online Growth: 12%
• Average Order Value: ₹3,200
• Repeat Purchase Rate: 40%

These numbers signaled strong demand, efficient pricing, and consistent repeat business—factors the judges noted positively.

The founders entered seeking:
 ₹90 lakh for 15% equity, valuing DMODOT at ₹6 crore.

The judges appreciated the brand strength but questioned the valuation. One judge said,
 “Your brand is promising, but your valuation needs stronger justification.”

The founders responded confidently, outlining their upcoming collections, international expansion roadmap, and collaborations with leading design studios. Their clear articulation of growth opportunities shifted the tone of the conversation and demonstrated their long-term strategic vision.

The first judge offered:
 ₹90 lakh for 30% equity.

This offer significantly reduced the company’s valuation, prompting the founders to rethink their negotiation approach. After a brief internal discussion, they firmly stood by their belief in the brand’s potential and politely declined the offer. Their decision showcased confidence, clarity, and commitment—proving that sometimes, the most powerful move in the pitch room is knowing when to say no.

DMODOT delivered a powerful pitch built on craftsmanship, clarity, and strong brand vision. The founders showcased their impressive growth and future plans, earning respect from the judges. Although they received an offer, the heavy dilution didn’t align with their long-term goals. Choosing to walk away demonstrated confidence in their valuation and belief in their brand’s potential. Their appearance on the show strengthened DMODOT’s visibility and set the stage for continued growth on their own terms.