Within six months of its existence, Knot.dating announced operating profitability, which is an impressive accomplishment for India’s consumer internet sector. Typically, businesses take years to achieve this.  Jasveer Singh and Abhishek Asthana co-founded the website with the goal of upending India’s traditional dating and marriage markets by concentrating on serious singles who are prepared for committed partnerships. 

With a distinctive 70:30 women-to-men user ratio and a notably high percentage (60%) of paying female customers, Knot.dating takes pleasure in defying industry norms and upending the traditional gender and payment dynamics found on the majority of Indian matrimonial platforms.

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Knot.dating was founded with the specific goal of turning a profit in six months with strategic planning and a product that was painstakingly created to be authentic.  Knot.dating targets users with specific goals in mind—providing a “fast-track” to meaningful relationships and marriage—in contrast to conventional dating apps that mostly rely on free users and heavy discounts to entice subscribers. 

Long, tiresome forms are replaced by its AI-powered conversational matchmaking, in which users have AI-driven discussions that capture emotional depth, communication styles, and personality quirks to produce highly matched matches.

This method guarantees that discussions begin with seriousness and a common goal.  While women are exempt from income limits, male members of the platform must make at least ₹50 lakh annually.  Every member is given a personal relationship manager, and all male users go through a thorough background check.  Although it has generated controversy, this high bar is intended to maintain community focus and noise levels.

Women make up about 68% of Knot.dating’s subscription base and actively initiate more match requests despite higher rejection rates, indicating the site’s fast growing user base defies prevalent Indian matrimonial traditions.  Over half of these women work for prestigious startups and global corporations as highly qualified professionals who attended prestigious universities like the IITs, IIMs, and Ivy League schools.  A fundamental ecosystem shift driven by ambition and quality rather than by conventional caste, communal, or financial filters is shown by this gender and socioeconomic inversion.

Without using aggressive marketing strategies like push alerts or sales calls, the platform has garnered significant user interaction and media attention.  Jasveer Singh, the founder, attributes the company’s quick yet steady growth to open communication, prompt and attentive customer support, and a “trust-first” onboarding process. 

The team built a strong brand in the fiercely competitive consumer tech sector in less than two months, something that many platforms take more than two years to accomplish.

Prominent investors such as 3one4 Capital, Vijay Shekhar Sharma, Ritesh Agarwal, Ashneer Grover, Kunal Shah, and Ashish Hemrajani have expressed interest in Knot.dating.  In the middle of 2025, the firm raised $3.2 million in seed money before changing its name from “Hood” to Knot.dating.  On its current trajectory, it is one of the dating and matrimony businesses in India that is growing the fastest to profitability.

With its AI-powered matchmaking service targeted at serious, affluent people, Knot.dating is revolutionizing the matrimonial and dating landscape in India.  Its ambition-driven approach, female-led subscription base, and quick profitability set it apart from more established competitors.  Knot.dating, backed by leading investors and based on real user connections, is a prime example of how consumer internet firms in India can grow sustainably by fusing innovation with a clear purpose.