Shah Rukh Khan, frequently referred to as the “King of Bollywood,” is both a legendary figure in cinema and a shrewd investor.  Outside of his acting career, SRK has developed a remarkable portfolio in various sectors, including entertainment, health technology, real estate, and digital platforms.  This blog examines all known startups and ventures in which Shah Rukh Khan has made strategic investments.

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1. KidZania India: Edutainment Theme Parks

In 2011, SRK obtained a 26% ownership interest in ImagiNation Edutainment India Pvt. Ltd., which manages KidZania franchises in Mumbai and Noida.  KidZania offers practical, role-playing educational experiences aimed at children aged 5 to 13 years.  This investment demonstrates his interest in innovative educational concepts and family-centered businesses.

2. Red Chillies VFX: Revolutionizing Visual Effects

In 2006, SRK introduced Red Chillies VFX under his production company, Red Chillies Entertainment.  The studio has provided high-quality visual effects for Indian cinema, contributing to films such as Chak De! India, Ra.One, Krrish 3, Zero, and Jawan.  With this investment, SRK demonstrates its dedication to improving film technology and narrative craft.

3. Meerkat: Early Bet on Live-Streaming

In 2015, SRK made an investment in Meerkat, a social media service that allows for real-time live video streaming and interactive broadcasts.  Although the app ultimately lost traction, this action underscored his ability to anticipate trends in digital content.

4. Numi: Personalized Health & Nutrition

SRK also supported Numi, a wellness tech startup that provides personalized diet and nutrition recommendations via its app.  This is in accordance with his emphasis on health-tech innovations that foster well-being.

5. Mythik: Media-Tech Innovation

Shah Rukh Khan’s family office took part in a $15 million funding round for Mythik, a media-technology company established by Jason Kothari, in 2025.  Other backers included Sakal Media Group, VC Grid, and Visceral Capital.  Mythik leads the way in media-tech innovation, making it a perfect match for SRK’s experience in entertainment.

6. Ashika Group Co-Investment: Diversifying Assets

In the middle of 2025, SRK’s family office collaborated with 28 other family offices to invest around $1 billion together with Ashika Group, a financial services firm based in Mumbai.  His strategic approach to wealth diversification is demonstrated by this investment, which targets a mix of asset classes.

7. Sri Lotus Developers: High-End Real Estate

Alongside Amitabh Bachchan, SRK co-invested more than ₹10 crore in Sri Lotus Developers, a Mumbai real estate company headed by Anand Pandit.  In 2025, the company’s IPO valued it at ₹792 crore, and it currently trades at a premium.  This initiative bolsters SRK’s presence in the real estate industry.

Besides startups, SRK has developed enduring ventures that have evolved into strong brands.

Red Chillies Entertainment

Established in 2002, Red Chillies Entertainment is a diverse company engaged in film production, distribution, licensing, and sports activities.  It is co-owned with Gauri Khan and continues to be one of the most successful production houses in Bollywood.

Knight Riders Group

SRK has been a co-owner of the Kolkata Knight Riders (KKR) IPL franchise along with Juhi Chawla and Jay Mehta since 2008.  Under the Knight Riders Group, KKR has expanded to include cricket teams in the Caribbean, Middle East, and U.S., transforming it into a global sports brand.

Shah Rukh Khan’s transition from Bollywood superstar to strategic investor highlights his talent for identifying trends and effectively utilizing his brand.  His portfolio, which spans edutainment, media-tech, real estate, and sports, demonstrates a carefully considered approach to wealth creation.  Through sustained investment and a sharp focus on innovation, SRK keeps excelling—in business and startups as well as in front of the camera.