How Indian Startups Celebrated Christmas 2024

Christmas, celebrated on December 25th, is one of the world’s most beloved holidays, representing love, joy, and the spirit of giving. It began as a Christian celebration to commemorate the birth of Jesus Christ, but has since expanded into a cultural phenomenon that crosses religious lines. Many people use this time to reunite with family and friends, exchange gifts, and focus on common values such as generosity and goodwill. The holiday season is distinguished by vivid decorations, dazzling lights, songs, and a spirit of goodwill and celebration that brings people of all ages and backgrounds together.

Indian entrepreneurs use social media to produce creative ads, contests, and influencer collaborations that capture the festive atmosphere. By matching their goods with the concepts of joy, generosity, and togetherness, these entrepreneurs not only improve revenue but also foster better emotional ties with their customers throughout the holidays.

Here are 10 Indian Startups that leveraged the occasion of Christmas 2024 to their advantage:

Zomato is an Indian multinational restaurant aggregator and food delivery service. It was started by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato guided their delivery partners to dress as Santa to distribute free Zomato gold memberships to it’s customers.

Flipkart Private Limited is an Indian e-commerce company based in Bangalore and registered in Singapore as a private limited company. Flipkart created a humour filled post on Christmas 2024 that captioned ‘Secret Santa gifts be like’ to showcase grugality of people while giving gifts.

Paytm (an acronym for “pay through mobile”) is an Indian multinational financial technology firm headquartered in Noida, India. It specializes in digital payments and financial services. Known for it’s creativity on festive seasons, Paytm takes the opportunity of Christmas 2024 to promote it’s reward programme. It is running a ‘Merry New Year Carnival’ based on it’s cashback mechanism to attract new users.

Tata 1mg, formerly 1mg, is a healthcare platform headquartered in Gurugram, India. It offers services such as e-pharmacy, diagnostics, e-consultation, and health content. Tata 1mg posted a creative social media post on Christmas 2024 with funny creatives, one stated ‘Move more, Stress Less.’ where Santa Claus was working out on a treadmill.

Zepto is an operator of an online grocery delivery platform aimed at promptly delivering groceries to customers’ doorsteps. They chose social media posts filled with dank humour centred around trendy topics like #GST and others. It consisted funny one liners captioning ‘Dear Santa,’

CARS24, founded in 2015, is a major AutoTech firm that streamlines and revolutionizes the sale, acquisition, and financing of pre-owned vehicles in India, Australia, and the UAE. CARS24 is running a Christmas and New Year sale termed as ‘Carnival of Surprises’ and has leveraged the essence of Christmas 2024 of gifts. They are offering various rewards and gifts for their customers.

BoAt is an internet-first brand that sells electronic devices across multiple categories. The product line includes smartwatches, hair trimmers, earbuds, headphones, Bluetooth speakers, portable chargers, and cables. Boat is known for it’s marketing ingenuity and on Christmas 2024, they carried their legacy. They posted a hilarious post of their tweet from ‘X’, they asked a question to their audiences related Jingle Bells and got some of the funniest responses.

Myntra is an online marketplace that sells fashion products across multiple categories. The product line comprises garments, footwear, jewellery, watches, handbags, wallets, hats, belts, eyeglasses, and more. Myntra posted an engaging piece on Instagram where they gave Christmas outfit ideas to their viewers around the occasion.

Shadowfax Technologies Pvt Ltd is an on-demand logistics provider that offers delivery services to e-commerce, restaurants, and other enterprises. Shadowfax’s marketing team created amazingly creative graphics focussed on Christmas 2024. Their post showcased a Christmas tree that was created on a logistics theme and stated ‘Merry Christmas’ at the bottom.

MilkBasket is an online subscription company that provides everyday shopping necessities. Fruits, vegetables, milk, bread, eggs, and yogurts are among the items available in the product catalog. Milkbasket wished their audiences Merry Christmas on Christmas 2024 while calling itself their ‘7 AM Elf’. Carefully blended the Christmas reference and promoting their brand.