Food Service Platform Daryaganj Captured Investor Attention on Shark Tank India

Daryaganj, a well-known name in Delhi’s vibrant food scene, has established itself as a leader in gastronomy. Famous for its dedication to using only the freshest, top-notch ingredients, Daryaganj delights diners with a blend of classic meals and creative dishes. What truly distinguishes Daryaganj is its innovative approach and use of technology in every aspect of its operations, which enhances the dining experience for guests.

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In a dramatic episode of Shark Tank India, Daryaganj found itself in the spotlight. The entrepreneurs brought along their popular butter chicken and butter paneer to showcase their culinary talents. They requested a hefty sum of INR 90 lakhs in return for just a 0.5% equity stake, which placed the company’s value at an impressive INR 180 crores.

This ambitious request immediately drew the interest of the sharks, who eagerly began negotiating. After extensive discussions, Daryaganj secured a deal with Aman Gupta, one of the investors, settling on “1% for 90 lakhs.” This deal reflected a significant decrease from their original valuation. Aman’s involvement went beyond just financial support; it marked a partnership driven by shared enthusiasm and insight. It’s worth noting that Aman was already a fan of Daryaganj, highlighting the brand’s outstanding reputation.

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The negotiations on “Shark Tank India” highlighted the skill involved in making successful deals. Daryaganj showed their flexibility by being open to adjusting their original proposal, which reflects their quick thinking as business owners. Aman Gupta’s participation went beyond merely providing funds; it represented a partnership built on common interests and specialized knowledge. This agreement was a crucial turning point for Daryaganj, helping them move closer to achieving even more success in their business journey.

Daryaganj had a deal planned with Aman Gupta, who is one of the investors from the TV show Shark Tank. However, this deal never happened. Despite that, Daryaganj has continued to grow and succeed. As of October 2023, Daryaganj has gained a lot of popularity, as shown by having over 13,000 followers on Instagram. The restaurant operates from five different locations, which shows they are doing well in a competitive market.

Daryaganj has received ten prestigious awards in just one year. These awards include recognitions like “Best North Indian Restaurant Chain” and “Best Butter Chicken.” One of the co-founders, Amit Bagga, was also honored as “Restaurateur of the Year.” Daryaganj has big plans for the future. They already have five casual dining restaurants and two Cloud Kitchens (places where meals are prepared for delivery). They plan to open seven more casual dining outlets and eight more Cloud Kitchens in the Delhi NCR area, Punjab, and across North India by September 2023. They aim to double their revenue, which shows they believe in their brand.

Daryaganj is doing well financially. Each restaurant (outlet) has an EBITDA of 20%, which means they are making a good profit from each location. Overall, the company has an EBITDA of 11%. They have also recovered and increased their revenue to 310% compared to before COVID-19. Additionally, their restaurants are busy, with an average of 2.7 table turnovers per day, meaning each table is occupied by customers multiple times throughout the day.

Shark Tank India presents a vibrant platform for aspiring entrepreneurs to pitch their ideas to influential investors, seeking the support and resources necessary to grow their businesses.