The Plated Project has secured an investment of INR 75 lakhs from Shark Tank 2.0

Three points you will get to know in this article:

  • The Plated Project sells art products globally, funding over 5.5 million meals by selling 30,000 units.
  • Chitresh aims to provide 25 lakh meals by 2025 in India through art and social impact.
  • Business profitable with 15% EBITDA from decorative items sales.

Shark Tank India Featured The Plated Project

Shark Tank India Featured The Plated Project

The Plated Project is a charitable initiative that combines art with social impact to address the issue of hunger. Founded in June 2019, it involves collaborating with global artists to transform everyday objects into functional works of art. The company sells different types of products like decorative items, dinnerware (plates that can be used in microwave and dishwasher), and gifts such as candles. They collaborate with artists from around the world to create these products. For every plate they sell, they provide ten meals to those in need. So far, The Plater Project has sold about 30,000 plates and sponsored over 5.5 million meals. Chitresh aims to increase this to 2.5 million meals by 2025.

Click here to visit official website: The Plated Project

Founder Of The Plated Project

The Plated Project, founded by a man named Chitresh Sinha. Chitresh is from Goa but has been living in Mumbai for the past 15 years. He studied engineering and later did an MBA focusing on marketing. For the last 12 years, he has worked as a brand goals strategist. Chitresh was deeply impacted when he saw a young girl eating in the rain. He learned that millions of people in India, including many children, go to bed hungry. This inspired him to start The Plated Project to help tackle hunger by changing people’s mindset through art.

The Plated Project Business Statistics

The Plated Project was started in 2019. They fill empty plates with food and aim to fill 25 lakh plates by 2025. So far, they have filled 5.5 lakh plates. They have sold 30,000 units in total. In the year 2021-2022, their EBITDA (a measure of profitability) was 15%. Last month, they made a profit of ₹2.5 lakh. The company’s sales are mainly from decorative items (90%) and dinnerware (10%).

In what ways do they Plated Project problems?

The Plated Project is a business in Mumbai run by Chitresh Sinha and his team. They ask artists to create colorful designs that fit on dinner plates. When you buy one of these plates with art by artists like Malika Favre and Suket Dhir, you’re also giving ten meals to people in need. The business is trying to show that you can do good while running a business, and this is called Corporate Social Responsibility. It’s a way of connecting business with helping others.

Competitive landscape of The Plated Project

The Plated Project is a part of a group of 73 different companies all competing against each other. The Plated Project is doing well and is ranked 5th out of all these companies. This group of companies has collected over $91.7K from investors in 1 round of funding with the help of 3 investors. Among all the competitors, one company has received funding, and another one has already left the competition. Additionally, there is only 1 company in this group that is publicly traded on the stock market.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.

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