Ekatra ₹20 Lakhs for 20% Equity Win on Shark Tank India

Ekatra, a sustainable brand founded by Aishwariya and Minakshi Jhawar, is dedicated to supporting homemakers by creating handmade products. The company has a strong focus on employee well-being and sustainability while producing paper goods, stationery, and lifestyle items that encourage connections with oneself, others, and the environment. With a mainly female workforce, Ekatra is available on 19 different marketplaces and operates over 20 stores across India.

Click here to visit their official website: Ekatra

They currently employ 23 female workers, with plans to expand to 40 in the near future. Additionally, they have identified 400 individuals who could be trained for similar work. Ekatra’s sales have been increasing, reaching ₹10.4 lakh in the first quarter of the 2021-2022 financial year, with last month’s sales at ₹5.4 lakh. The company generates 60% of its sales online and 40% offline, with a net margin of 27%. They have also seen success on platforms such as Amazon, with last month’s sales totaling ₹75,000, and their own website accounts for 20% of their sales.

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Aishwariya and Minakshi Jhawar started a company called Ekatra. Aishwariya is 26 years old, and her partner Minakshi is 51. The company revealed that Aishwariya studied Urban Planning.

Aman, Namita, and Anupam decide not to invest in the company for various reasons. Namita feels that the company should focus on finding its key products before seeking investment. Anupam is unsure about how he would profit from the business, so he opts out.

Peyush believes that the founders lack a clear business focus and vision. He suggests that if he were to invest, the company would need to change its direction. Amit shows interest in the company and agrees with Peyush’s feedback. He offers ₹20 lakh for a 20% stake in the company along with additional debt. His condition is that the founders should concentrate on developing a smaller range of products. Amit invites Peyush to join him, and Peyush agrees, making it a non-negotiable offer.

The founders accept this offer without any hesitation, indicating they are willing to make the necessary changes to move the business forward.

Our investigation into the company discovered that their agreement with Peyush and Amit from Shark Tank India was finalized after the show. Following this, Amit Jain introduced the Luxury collection of their brand on Instagram. As of July 2024, Ekatra is still operational and doing well. They have amassed a following of over 17,000 on Instagram. Although we don’t have their current financial details, we will keep this article updated with any new information that emerges.