50 Lakh Investment Was Raised by Nestroots from Shark Tank India

Nestroots is an Indian company that specializes in offering a wide range of home decor, furnishings, kitchenware, dining, and furniture items. Their products are known for their stylish and innovative designs, as well as their practical and high-quality features. Nestroots ensures that their products are not only elegant but also affordable, making them accessible to a wide range of customers.

Click here to visite official website: Nestroots

Nestroots sells products on many different places like its own website and popular marketplaces such as Amazon, Flipkart, Tata Click, and Myntra. Nestroots products are used in over 1 lakh Indian houses, showing that many people in India already use and trust their products. The owner, Chhavi, has a vision to make Nestroots the top choice for Indian households when it comes to this type of product. They want to compete with international brands by offering designs and elegance that are just as good or even better. In simpler terms, Nestroots wants to become the favorite brand for Indian households and take on big international companies with their stylish and high-quality products.

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Chhavi Singh, the founder, has had a successful career in sales and operations. Drawing on her experience, she has now launched a brand that provides high-quality products at competitive prices. Before Chhavi started her own company called Nestroots, she 10 years working in the industry. For the first 5 years, she worked at Arvind brands in sales and operations. Then, for the next 5 years, she worked in training and development. In 2015, Chhavi got married and wanted to decorate her new home with modern and affordable furniture and household items. However, she couldn’t find any Indian brand that offered the kind of products she was looking for after checking many shops and websites. This led her to come up with the idea of starting her own company, Nestroots, which she founded in 2016.

Nestroot’s Home Decor Business, founded in 2016 by Chhavi, a seasoned professional with over a decade of experience in the industry, has catered to a large customer base of more than 55,000 clients. Their sales are split between online (25%) and offline (75%), boasting a strong gross margin ranging from 70% to 75% and a net margin of 16% to 19%. The company’s sales for the current year are projected to reach Rs. 16 crores. Nestroots adopts a conservative approach, steering clear of fleeting trends to focus on timeless, classic designs that resonate with their clientele.

Vineeta stepped away from the deal because she had a conflict of interest with another company she had invested in. Namita was the first to make an offer, proposing ₹50 lakh for a 2% stake in the company. Aman, upon hearing Namita’s offer, decided to leave, but he suggested that the company should focus more on marketing spending. Anupam also decided to step out of the negotiations, believing that the future competition would become very intense. Peyush, who was interested, wanted to offer ₹50 lakh for a 5% stake, but ultimately didn’t make the offer because he thought Namita’s offer was excellent. Chhavi, without any further negotiations, accepted Namita’s offer, and they sealed the deal with a handshake.

Our investigation into the company uncovered that even though they made a deal with the Sharks on the Shark Tank India show initially, the deal did not finalize after the episode was broadcast. However, despite this obstacle, the company is still progressing and expanding in a positive direction. As of December 2023, they have amassed a following of more than 80,000 followers on Instagram.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.