Bridging Art Enthusiasts with Traditional Indian Art: Rooftop Journey through Shark Tank India S3

Rooftop aims to bridge the gap between art enthusiasts and traditional Indian art. It was featured on a TV show called Shark Tank India Season 3. Rooftop offers a solution by providing opportunities for artists to learn and develop their skills. They conduct educational workshops and courses taught by more than 2000 expert artists. Rooftop also stands out by offering classes led by renowned award-winning artists, such as Padma Shri and National Award Winners. These classes provide a unique chance for art enthusiasts to deeply engage with the world of traditional Indian artistry.

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Kartik Gaggar, the Founder & CEO of Rooftop is a Chartered Accountant and has completed an Executive Education Programme in Business Administration. Before starting Rooftop, Kartik worked as an Audit Associate at PwC and then as a Management Consultant in BFSI FinTech companies. In these roles, he worked on strategy and building systems for growing businesses from the beginning to establishing a strong brand presence in the market. Kartik has always been curious and fascinated by various art forms worldwide. His strong desire to make these art forms known and appreciated led him to establish Rooftop. The company seems to be focused on promoting and sharing different kinds of art with people who admire them.

The COVID-19 lockdown led to a surge in digital consumption while traditional art providers had even fewer chances to showcase their work. In response, Kartik, the founder of ‘Rajasthan Studio,’ started thinking about creating a digital platform to connect artists with art lovers and build a community for them. This led to the development of the Rooftop app, which aimed to connect artists and art enthusiasts without the limitations of time and place. The app was designed to provide a virtual platform for artists to showcase their work and interact with a wider audience. It was created as a solution to the challenges faced during the pandemic and the limitations of traditional art experiences.

During the airing of Shark Tank India Season 3 on February 1, 2024, Kartik Gaggar pitched for a Rs 2 Crore investment in exchange for a 4% equity stake in his company, Rooftop. Despite presenting the business model articulately, none of the Sharks showed interest in the venture, leading to no investment offers.

Rooftop caters to all kinds of art enthusiasts worldwide, offering something for everyone. From casual art fans to serious art collectors, whether you enjoy art as a hobby or are deeply passionate about it, Rooftop has a diverse range of offerings. The global art market, worth 455.37 billion US dollars, is the backdrop against which Rooftop brings together art lovers from all walks of life.

• Rooftop, an art platform, has built a large community of artists and organized numerous art experiences, with over 42,800 members across 20 countries.
• They have launched initiatives like ‘Phad se Padh’ for creative learning, art battles in Rajasthan, and curated workshops globally.
• Significantly, they signed a Memorandum of Understanding (MoU) with the Centre for Cultural Resources and Training to integrate Indian art and culture into academic learning, aiming to preserve rich heritage and build creative learning skills for future generations.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.